Pentagon Starts a "Media Unit"

So the Pentagon has stated an intent to start a new unit dedicated to correcting inaccurate information regarding the war in Iraq. Any thoughts on that? Personally, my reaction is a Orwell flashback (Ministry of Truth, anyone?) but I’m hoping I’m overreacting to this. I’ll freely admit that my take on this matter is colored by my dislike of this administration, but this is one of the scarier things to come out of the news lately.