And now, for your amusement, I shall post some advertising text that I had to place on a Web site in the past year, because the marketing ‘expert’ that was PAID to come up with the text sent it to me this way. I did not fix it unless it was just too much to take.
These are how she presented various specials (some aren’ tthat terrible when taken together, but as a group they are grating):
Just in time for Valentine’s Day…10% off ALL gift baskets…offer expires February 29, 2004
Don’t Forget Valentine’s Day, February 14th…Order by NOON, February 9th for GUARANTEED delivery by February 13th
Announcing [company’s] Affiliate Contest…September 5 through November 30, 2003
Prices are "Fall"ing at [company]… SAVE 15% on all gift baskets…offer ends September 31
Quality Assurance Guarantee…
All our gourmet gift baskets are made to order…never pre-packaged, so you can be sure what you order is exactly what you get!
Limited Time Offer…10% Off ALL Gift Baskets
Sizzling Summer Special Offers: Save $10 off any order of $100 or more (excludes already discounted promotional items)…
PLUS… ALL NEW GIFT NON ALCOHOLIC GIFT BASKETS PRICED UNDER $30.00 …gift basket details below!
PLUS
We set up the client’s new site so she can post all this baloney her own self. Gave them the ability to make product discounts and name them (such as ‘Christmas Chocolate Discount’ or ‘Summer Graduation Discount’)
This is what she came up with:
"HAPPY HOLIDAYS DISCOUNT!!! "
So now when you get your receipt you see: “Discount applied: HAPPY HOLIDAYS DISCOUNT!!!” and you see it all through the checkout process, etc.
Not to mention that the client added about 60 new gift baskets to his site, and he let this marketing specialist name all the new gift baskets. No less than SEVEN of them have elipsis in the middle or at the ends or even the beginning of their name.
Thank you for this thread. I really needed to get this off my chest…
And for all you Google whores who are going to go looking for this site - at least buy a basket. they are quite good (not that this client, who I’ve worked with for 3 years, has ever sent me one…but that’s another pit).