Pimp my story

A journalist puts together a story and it gets published. Now the editor (or someone) needs a hook. A heading or title that will bring in the readers. There is a fine line in heading creation. Between offering enough information to entice readers while still leaving out enough to get them to actually read the article in only a handful of words is a difficult job, I’m sure.

Every now and then, the heading just doesn’t seem be what it was intended. Join me in saluting these journalistic adventures:
”FBI” crime fighting unit launched

I think it’s great that somewhere in the billions of dollars budgeted for the FBI each year, they have found a few bucks to start crime fighting.