Further about the 2022 midterm polling and the predicted “red wave” from the New York Times (from 12/31/2022). The NYT rides the line a bit and allows that “traditional nonpartisan pollsters” were reasonably accurate. But:
… a New York Times review of the forces driving the narrative of a coming red wave, and of that narrative’s impact, found new factors at play.
Traditional nonpartisan pollsters, after years of trial and error and tweaking of their methodologies, produced polls that largely reflected reality. But they also conducted fewer polls than in the past.
That paucity allowed their accurate findings to be overwhelmed by an onrush of partisan polls in key states that more readily suited the needs of the sprawling and voracious political content machine — one sustained by ratings and clicks, and famished for fresh data and compelling narratives.
The skewed red-wave surveys polluted polling averages, which are relied upon by campaigns, donors, voters and the news media. It fed the home-team boosterism of an expanding array of right-wing media outlets — from Steve Bannon’s “War Room” podcast and “The Charlie Kirk Show” to Fox News and its top-rated prime-time lineup. And it spilled over into coverage by mainstream news organizations, including The Times, that amplified the alarms being sounded about potential Democratic doom.
Tying all this into the spring 2024 polling climate: Any reason that the partisan pollsters wouldn’t be doing pretty much the same thing today as they did in 2022?
Anyway, Kuo’s favorite cheerleader, Simon Rosenberg, is mentioned several times throughout this NYT piece. Here are my favorite bits:
Worried that the G.O.P.-inflected polls were wrong and were liable to persuade Democratic grass-roots activists to give up rather than go out and knock on doors, Mr. Rosenberg used his podcast and his Twitter account to tell Democrats that their chances [in the 2022 midterms] were better than they realized.
His bullishness earned him ribbing and ridicule. In an August [2022] article calling him “the most optimistic Dem online,” Politico noted that at times it seemed Mr. Rosenberg was pushing his relentlessly rosy view at “profound reputational risk.”
Watching it all unfold from his offices in Northwest Washington, Tom Bonier, the chief executive of TargetSmart, a Democratic data clearinghouse, worried about the damage being done by overly Republican-leaning polls.
He was certain Democrats were on track to have a surprisingly good year, as liberal and moderate voters alike protested the Supreme Court’s striking down of a federal right to abortion and rejected as too extreme many Republican candidates who continued to deny the results of the 2020 presidential race.
But Mr. Bonier feared “the extent to which perception drives reality,” he said in a postelection interview.
Perceptions of a looming red wave bred stories that sought to explain it, theorizing that voters cared more about crime and the price of gas than, say, abortion.
Mr. Bonier saw a devious logic. He said he suspected that G.O.P.-aligned firms were pumping out polls to help Republicans regain momentum that had shifted toward the Democrats.
“That was the point of this red-wave polling surge,” he said.
As Mr. Bonier and Mr. Rosenberg pleaded with Democrats not to let unreliable polls dissuade them from donating to campaigns or knocking on doors, they repeatedly ran into skepticism from people citing the averages on RealClearPolitics and FiveThirtyEight.
Still, the NYT piece was fair to FiveThirtyEight, not merely heaping dung onto them. The next two paragraphs:
But the averages were being affected by a widening imbalance between a dwindling number of reliable, reputable nonpartisan polls, and a proliferation of questionable surveys.
FiveThirtyEight itself flagged the imbalance: “Compared with past cycles, polls in 2022 are more likely to be sponsored or associated with partisan sources,” an article on the site said in October [2022]. “This is a problem because partisan polls tend to be more inaccurate.”