Dan Brown, Stephen King, Danielle Steel, et al. are not what I consider hack writers. These folks are, after all, writing what they want to write and being wildly successful at it.
I am a true hack writer (or was), and there is a difference. I wrote political speeches and editorials presenting a certain politician in the light in which he wanted to be perceived, the perception being that he wrote those words and harbored those sentiments. Which he didn’t, he was a jerk and everyone around him knew it but he was a powerful jerk and he was presented to the public in a way that made him look really good. I contributed to this and was paid very well for my efforts. To the detriment of my bank account I didn’t do this for very long, but I sure felt like a hack writer while I was doing it, when I didn’t feel like a flat-out whore.
Dan Brown is not a very good writer but the test of good writing is that people keep reading it–if somebody writes a story so compelling that you can’t stop reading it even when the writing is godawful that doesn’t make them a hack.
Stephen King, on the other hand, can be a very good writer. The shorter the better, when it comes to his work. Give the man a word limit and by gosh he can deliver. HE also comes up with fascinating ideas.
Face it, these guys are providing entertainment, not art. Not enlightenment. They may not be great writers but they’ve got talent. There are a lot of writers out there, who are getting published, who aren’t any better at writing than Brown or King and in fact are considerably worse, and who don’t have the benefit of fascinating ideas. (Although actually as far as I can tell, Danielle Steel had only one idea. I’m really hard put to explain her popularity.) And there are writers who could mop the floor with the likes of Brown and King but who will never get as popular as those two because they lack the common touch–writing too dense or too rich, ideas too hard to understand, plots too circuitous. Or they set too high a standard in the first part of the book only to lose me and many other readers in the third quarter of the book when the flame burns out. The good old page-turner may not be great writing but it is consistent.