Here’s one. I know where to buy official NASCAR memorobilia.
Now, I have no interest in NASCAR. I don’t even know what the words that correspond to the letters in NASCAR are. It’s got something to do with automobile racing. It’s not a big sport in Saskatchewan.
Still, I know where to buy official NASCAR memorobilia, should I be so inclined.
See, I saw the sign. It’s on the front of (irony alert) an insurance brokerage. They’ll set you up with your car insuarance and whatever you might want in the way of NASCAR stuff.
I know it’s there if I want it.
If I want it, I’ll go there.
They have accomplished all that I’m willing to let them: they’ve told me that they have a product for sale. Any further steps on their part are just going to piss me off.
This is probably a broader issue than the OP seeks to address, but it does apply to popups. Marketing campaigns that go beyond letting me know that a product I may want exists and start trying to make me want to buy the product insult my intelligence and raise my hackles. They create antipathy that replaces the awareness.
The fans of popups that I’ve seen posting here have tended to concentrate on the outlandish aspects of that medium. We start talking about spyware and Vanuatu and “Well, if you didn’t go to porn sites you wouldn’t get your browser crashed by respawning ads”. That’s not been my point.
You have a product. Good for you. Let me know it exists. Okay, I know that now. Stop.
Banner ads that flash in 19 different colours and tell me that I’ve won something are trying to scam me. Popups that look like a message from my OS are trying to scam me. Popups that tell me I “have a message” are trying to scam me. SPAM that claims to be from someone I requested information from is trying to scam me.
Popups do not provide me with information, they demand my attention. Even if they are perfectly civilized, as most are, they automatically engage my sales resistance by trying to “sell me” the product. They also bring to mind all of the examples given in the paragraph above.
Now, that’s all stuff that should be directed at the original advertiser, not at the person running a site that’s hoping to get revenue from some clicks.
I can’t help you pay for your website. All I can do is tell you that I have, for whatever reason, not only a lack of interest in clicking on a popup but an interest in not doing it. I can’t be alone here, because the advertisers have obviously noticed this and started, in some part, leaning towards deception and chicanery to generate traffic. Not all of them, but enough that this comes up again and again in the thread. Even lacking that, if I’m not interested in buying a tiny camera that can be used for whatever purpose I desire the first time I see it, I’m not going to be interested the seventh time, or the 40th time, or the 900th time.
How many times am I going to visit your website and not click on that ad? If it’s a nice quiet banner ad, then I could come back there alot. If it’s an annoying popup that arrives on my screen every time I move to a different page, I may decide not to bother going to your site anymore.
If I do that, then you’ve lost the thing that any advertiser supported media has to sell to the advertisers: a viewer.
You don’t need to know why we hate them. You can’t convince us not to hate them. You just need to know that we hate them.
A compromise might be reachable. If there were a way to apply a code of ethics to popups such that they showed up in a non-deceptive way only on the first access of the index page in a given session online and, let’s say, on the first page change every ten minutes of elapsed time spent on the site, I wouldn’t have a problem with that. I’d adapt. Like I did to television commercials.
Failing that, the advertisers are just going to get sneakier and the surfers are just going to get more suspicious and the software designers who write scripts for popups and popup blockers are going to make a lot of money. The fate of your site, of course, is not one of their main considerations.