In some cases, generics are inferior, but in most they are absolutely idendtical. I used to work for Merck, and we got questions all day long about “Genetic” medicine, no I did not misspell that. People are programmed to think that generics are inferior because of similar practices with such things as store brand foods. Merck once had a product that they released as brand name, and later released as generic also, the price difference for brands is suppusedly to offset R&D costs to the creator. Anyway, we had tons of calls from people than had been switched to the generic (per their benefit plan) and said it didn’t work at all. These pills came out of the exact same machine, had the exact same content, and recieved only different stamps. I had to ask people “Are you allergic to the letters L and O ? , Because that’s the only difference in your meds”. My point is that people have a predisposition to generic drugs, sometimes simply because of the negative connotations of the word “generic”.
As for the Prescriber’s point of view…have you ever seen a novelty office item (pen, clipboard, memo pad, magnet, mouse pad) that had a generic name on it? Of course not! Why do you think 3 out of 4 Dentists prefer Oral-B? They give out the most freebies. Your doctor has been bought, now they’re trying to sell you with pharmecuetical ads.
I’ll listen to a chemist, or a pharmacist that hasn’t been paid off, but no commercial or fear of generics will control me.
If everybody gets brand names, prescription insurance goes up, across the board.