Sooo…today, in my mailbox, was a catalog. An honest-to-Gutenberg printed catalog. A printed, Christmas catalog. A printed, Christmas, toy catalog. A printed, Christmas, toy catalog, from Amazon dot com.
What the what?
Is this a nostalgia thing? Is Amazon counting on people old enough to remember the Sears Wish Book but young enough to have young kids to…get their kids to leaf through a dead-tree catalog for their Christmas wishes?
Or maybe a hipster retro-cool thing?
Or is it just that Amazon has a squinjillion dollars and nothing better to do, so what the heck, why not mass mail unsolicited toy catalogs?
Same here. Probably everybody over a certain age gets them constantly because if they ever ordered from one company their name gets passed around. Ask your mail carrier how many catalogs they deliver every single day.
We routinely get the print catalog for a local T-shirt brand called Crazy Shirts. Must be a new one every month or two. Quality stuff, they have shops all over the state but especially here in Waikiki.
I’ve been taking in a neighbor’s mail and she gets well over a dozen catalogs a week. But she lives alone, and doesn’t have a computer, so I’ll bet she actually uses them (and they’re entertaining, too; I’ve peeked at a couple).
We got the Amazon toy catalog in the mail earlier this week.
We still do get print catalogs semi-regularly. We buy clothing from Lands End frequently enough that they send us catalogs a couple of times a month, and my wife gets mailed the Pyramid Collection (a.k.a., the Stevie Nicks Collection) catalog every month. (FWIW, she has never bought anything from them, but they have been sending catalogs to her for years.)
Until a year or two ago, we also got a print catalog from IKEA a few times a year. I don’t know if they’ve discontinued it, or if we’ve just fallen off of their mailing list.
There’s a nonprofit organization that can help stop print catalogs being delivered to your home: catalogchoice.org. I’ve used it several times in the past few years and it seems to be pretty effective, although I think as soon as you buy something from a company whose catalog you’ve cancelled you’re right back on the mailing list.
There are also some companies that give you the opportunity to cancel their catalog delivery on their websites.
Is it Daedalus? I can’t recall ever ordering anything from them, but once in a while, one will show up in my mailbox.
I get regular mailings from L. L. Bean, but I also buy a sizable percentage of my clothes from them. I’m sure they’ve sold my name and address to some other moderately high-end vendors, and I get a Harry & David catalog because my sister has ordered gifts from them for my, and our parents, several times.
My wife gets a few catalogs, but she actually uses them, ordering well-made, reasonable stuff.
I don’t get it, I’ve got enough stuff. The only catalog I’d be interested in getting would be the 1959 Sears catalog. It came in October, and our parents told me and my sister to look through and show them what we liked, to give them ideas for Christmas. So we spent hours and days and weeks lying on the floor saying “This! And this and this!” “No, they can’t get us too much stuff. How about this and that?”
Smart parents, they got over two months of the kids being quiet, reading a catalog.