This is a spinoff of a current thread on the Labatt company foolishly attempting to get its name un-linked in the public mind (courtesy of a news photo) with a human-being-chopper-upper guy. The Streisand Effect is being exhibited nicely.
From there we have:
Body cutter-upper/Labatt
Heaven’s Gate suicide cult/Nike sneakers
Jonestown suicide-murder cult//Kool-Aid (which has got to be the champion)
There must be other crime or celebrity fusses in places that never spread, but are interesting. Eg, to me that Canada dude is just some local story (from some far-away distant land).
So, to explain hed: Either in reality or fiction some products with their brand names are associated with crimes, significant events, or persons.
They should figure quite strongly. Only later in the 20th century–Ulysses being a famous exception (already upon publication)–did brand names figure in fiction. I think. Modern fiction is chock-block with them in passing. Brett Ellison or Seinfeld–eh, leave them out.
The linkage
James Bond/Aston Magna
is an important part of his character.
The linkage
ET/Reese’s Pieces
although based on product placement, works because it defines immediately a child-like relationship, and happens to be a great work of art. (Aston Magna I think may be from the author and not a business deal.)
ETA: If this gets too fiction-y, it’ll get bounced to Cafe Society, so for the time being let’s keep it real.
A bit of a stretch, but serial killer Peter Dinsdale changed his name to Bruce George Peter Lee, or simply Bruce Lee for short, in homage to Bruce Lee.
If you seek out any information on Milwaukee’s Ambrosia Chocolate Factory, you will also get information on their former employee Jeffery Dahmer.
Charter Arms .44 Bulldog will forever be linked to the Son of Sam.
Nitpick: you mean Aston Martin. Aston Magna is a big house. It’s not really an important part of the character, either; Astons were just most commonly the cars he drove in the films. In the novels he didn’t have a personal company car at all to begin with; MI6 had a pool of Jaguar saloons and Aston DB4s.