"Proof" on liquor

Where and why did putting “proof” on bottles of liquor develop? Why couldn’t the manufacturers simply write the percentage of alcohol?

Mainly because there was no way to measure alcohol percentage when the proof system was created.
Wikipedia says:

I also note that, for craft bourbons at least, it’s become common to put the alcohol percentage on the label. Knob Creek is 100 proof; type just as large proclaims it 50% alcohol.

So the price of a fifth of a US gallon of 100 proof American booze was only slightly lower than the price of a fifth of an Imperial gallon of 100 proof English booze … it would look like American booze was the better deal … even though it’s less volume of weaker shit … what a deal !!!

American commerce at its finest. Or is that at its Greatest? :slight_smile:

The Short Ton … capitalism at it’s finest …

Taxation on liquor is based on the alcohol content, so the lower the proof, the lower the federal tax. I believe it’s $25 a proof gallon, although it escapes me as to whether that’s a gallon of ethanol or a gallon of 50% alcohol.

Be warned. If you drink beer in a British pub, the pump label should tell you the ABV. Most beers are around the 3% to 4% mark, but 5% or more is not uncommon.

The popularity of micro breweries means even more high strength beers are available, so be careful.