I also note that, for craft bourbons at least, it’s become common to put the alcohol percentage on the label. Knob Creek is 100 proof; type just as large proclaims it 50% alcohol.
So the price of a fifth of a US gallon of 100 proof American booze was only slightly lower than the price of a fifth of an Imperial gallon of 100 proof English booze … it would look like American booze was the better deal … even though it’s less volume of weaker shit … what a deal !!!
Taxation on liquor is based on the alcohol content, so the lower the proof, the lower the federal tax. I believe it’s $25 a proof gallon, although it escapes me as to whether that’s a gallon of ethanol or a gallon of 50% alcohol.
Be warned. If you drink beer in a British pub, the pump label should tell you the ABV. Most beers are around the 3% to 4% mark, but 5% or more is not uncommon.
The popularity of micro breweries means even more high strength beers are available, so be careful.