Funny, I just watched Adam Ragusea make the same point last night. (Great video but beware of the sneaky ad segue right in the middle.)
He makes good arguments, but I just can’t help trying to line it up with my reality. Sure, loss leaders like rotisserie chickens and sausage biscuits are way cheaper than anything I could make at home, and they’re pretty good for what they cost, too. But most of the cost of food is in the labor required to prepare it. So clearly, if you aren’t very well off, you can save a bundle over restaurants by doing the labor yourself. Economies of scale mostly aren’t going to be able to compete with free labor.
And some of the stuff I make is both phenomenal and dirt cheap. My homemade sourdough bread is better than anything I’ve ever bought from someone else. It’s not just better than cheap supermarket bread, but high quality artisan bakery bread too. And it costs pennies on the dollar, even compared to the cheapest Wonder bread you can buy. Not counting labor, of course.
The coffee I roast myself is less than half the price of the roasted coffee I can buy at the grocery store, and infinitely better. There are a few local roasters who make better coffee than me, but they sell their beans for $16-$20 for 3/4lb or maybe only ten ounces. I buy my green beans from Sweet Maria’s for under $6/lb. It takes me ten minutes to roast, but of course I can only roast a half pound at a time. So bulk commercial roasters can certainly beat me on economies of scale, but then their markup eliminates any economic benefit to me. Any other coffee snobs here? Can you imagine buying high quality single origin coffee that was roasted yesterday for $5.50 a pound?
Of course, most things I make at home aren’t gourmet. A lot of the food I make is just cheaper than restaurant food, not better. But I make a lot of food that is better than any restaurant food I’ve eaten. Sometimes it’s cheaper and sometimes it’s more expensive, but the pride of making a dinner I love is worth any extra expense.
Also, cooking is a big hobby of mine. It’s science, it’s art, it’s history, it’s culture, it’s social. I’d do it even if it cost five times as much. Hell, I have other hobbies I’ve spent much more money and wasted much more time on, for far less in return. People love those kinds of activities for some reason.