Have you seen the commercials for “Cleo” the tarot reader? She seems to demonstrate that she can see into virtually every nook and cranny of your life, coming up with incredibly specific details. Then, at the last moment, the words “For entertainment only” appear on the screen.
Her service charges a whopping $5.99/minute – nearly $360/hour!
Just how far can somebody go with this “For entertainment only” thing? At what point do the authorities say, “Okay, you’re clearly deceiving people with ambiguous phrasing.”
For example, what if I was to run a commercial which said:
“I can give you answers to all your problems and help you in every aspect of your life!” (Note that I didn’t say I’d give you the correct answers to your problems, and I didn’t say my help would be useful.)
“Results are guaranteed!” (Note that I didn’t specify what specific result was guaranteed, or even that the results would be beneficial.)
“Your life can be better!” (Always true, though I didn’t say that I will be the one to make it so.)
“Can you afford not to find out specific, direct, clear solutions to every one of your troubles?” (I’m not saying the solutions come from me.)
“Isn’t this a good time for you to take control of your life and become rich and happy?” (Who could deny this?)
“Become one of millions of satisfied customers today!” (I’m not saying I have even one; I’m saying I’d like you to be one of millions.)
At what point does a disclaimer become insufficient? At what point do the authorities say, “Okay, it obvious to even a stunned flea that your phrasing is intended to mislead”?
NOTE: For Cleo’s lawyers, please note that I didn’t say that she is doing anything wrong.