Can you give a different word (more common) word for an example? I’m not sure what the correct pronunciation of Hyundai is… a Korean word/name might not be the best example.
Once I was friends with a girl from Inch‘on whose name was Hyun-Hye. She pronounced both syllables with this odd consonant sound that sounded almost like “sh” but not quite. Then when I learned phonetics better I realized it was the same sound [ç] as in German ich.