Men’s magazines have pictures of beautiful naked women in them. Women’s magazines also have pictures of beautiful naked women in them.
This is because the male body is by-and-large ugly, lumpy, and should not be seen by the light of day.
Exapno Mapcase is correct. The standards are not a cut-and-dried quesion of legality, but a question of marketing and local channels available for distribution on a scale large enough to support the mass manufacture of specialized reading material.
For example, you may have noticed the “creep” of explicitness in magazines over the last 50 years, from Marilyn Monroe’s posing as Playboy’s first “Sweetheart of the Month” in 1953 up to today… well, in the last three or four years, magazines that once toed the line with “simulated sex acts” and mere nudity have sunk to pretty raunchy levels.
Such magazines generally only have readership in certain circles, and are priced and distributed accordingly. This is because they know who their customers are and what those customers like, and also because they know that the Wal-Marts and 7-11’s of the world wouldn’t dare offending their customers with such smut even if the price were lowered to $1.99!
Tamer magazines such as Maxim, and, as was noted earlier, Cosmopolitan, appeal to a broader base of customers without offending. They can be priced more reasonably and attract more advertisers to help defray publishing costs as a result.
In addition, Hef’s been noticing that the Maxims of the world have been attracting some pretty big names as of late (among them Sex and the City’s Kim Cattrall and Dark Angel’s Jessica Alba) who merely appear in sexy clothing. People see, they like, they buy - and no nudity is involved!
We could see a definite split here in the near future (it’s already happening, actually) where the really far-out porn is available only in adult bookstores, while the more upscale or trendy magazines back off from nudity almost entirely!