I’m completely nonplussed at this statement… I really don’t even know how to reply. Now I want to know if you saw the film.
The film focuses on McDonalds.
The film is named after a registered trademark of McDonalds
The subject of the film is what happened to the filmmaker after eating McDonalds food for 30 days
The majority of his facts, as quoted on his own website, deals with McDonalds
The vast majority of the movies time deals with McDonalds’ his eating at McDonalds, and the effects his stunt had on his health.
The color-scheme of the movie’s promotional material, the website, and his blog matches that of… McDonalds
There are pictures of McDonalds food on the home page of the films’ website, plus the Golden Arches, plus the words “McDonalds”
His blog about the promotional tour mentions trips to McDonalds all across the world, but nothing about “processed food” or “school lunches” or “food industry” or whatever else you are trying to convince me the film was about (while still not covering it)
However, there is a link to an “Help Change the Food in our Children’s Schools” link on the front page. I find the ratio of McD’s related items to non-McD’s related items on the website to pretty accurately reflect what was going on in the movie.
The film was about McDonalds. The film’s color scheme matches McDonalds’. The man ate at McDonalds (if he wanted to prove something about school lunches, why didn’t he eat school food for 30 straight days?) Regardless of the fact that he threw in some footage and language that wasn’t McDonalds related, it doesn’t change the fact that the thrust of the movie, from poster to content, from website to the mans very own words, was “eating at McD’s is bad, m’kay?”
No, it wasn’t about McDonalds in that the man didn’t provide a detailed history of the company, but it was about McDonalds in that the food chain dominates every aspect of this film to the near-exclusion of all other issues.