It should (I hope) come as no surprise to you that media sources are not especially reliable…especially these days. If they give no more than an assertion with no backup it doesn’t hurt to give the claims a closer look.
Of course there is a lot that goes in to judging a source and I am making no claims about this source one way or another beyond saying, without details, the numbers seem hard to reconcile.
So, consider that the most recent numbers say that Hobby Lobby had $3.3 billion in revenue in 2013.
$3.3 billion / 313 (365 - 52 Sundays) = $10,543,130/day
So so at that rate they’d be losing $548,242,760 in revenue staying closed on Sundays. This assumes they maintain the same daily average because no one waits to shop with them when they are open other days.
Note revenue and profit are two very different things and I would be shocked if $548 million in revenue came close to being $200 million in profits. If they can maintain profit margins like that (36% on average) they are freaking geniuses (I mean that).
So let’s try a 10% profit margin (which as noted is unusually high).
$10,543,130/day revenue = $1,054,313/day profit.
That would be $54,824,276 profit lost staying closed on Sundays.
That is a lot of money by even rich people standards. No doubt about it and a significant hit to the owners of the company. Not killer (considering overall profit) but something they’d definitely feel.
It is not $200 million though (nearly 4x as much).
I’d like to know where that $200 million number came from.