Realtor ethics

Some friends recently decided to sell about an acre of roadfront property that was part of a larger parcel - they were using the back land, but not the part near the road. They went to a realtor they’d used before and after some investigation she advised them to list it for $39K (of which she gets 10% as commission).

The property sold in one day for the asking price. The buyer then immediately re-listed it (with the same realtor) at $69K, and it sold in 3 days at that price. So we conclude that this realtor’s pricing advice wasn’t of the highest quality. But that’s not the only problem.

My friends, a little chagrined, did some research. It turns out that the buyer is a friend of the realtor’s; the two of them have owned property jointly (though that was not the case with this parcel).

Is this kosher? I would have thought it a clear conflict of interest for a realtor to advise an asking price, then call in a friend to buy (at what proves to be around half the market value). Are there ethical standards for realtors? Do they address this sort of thing?

BTW, this is the 4th case in the past 3 years in which a realtor advised an acquaintance of mine to set a price that proved to be 15% or more below what it was easy to sell it for. Is this as common as it appears?

Presuming this is in the US, I would report the entire matter to the state bureau of professional licensure.

My first thought was 10%? Since when? Typical listing fees are between 4 and 5%, with low cost brokerages driving that number downward.

I deal with a number of realtors, and the majority of them are competent professionals. Either you are located in a pit of snakes, or are wearing a ‘kick me’ sign.

Definitely check with the state licensing board. And a lawyer. Get a free consultation and see if they start drooling.

IANAL but it seems mighty close to some sort of malfeasance to advise someone to make less than they could on a sale when you or your associates stand to profit from it.

Hell no.

“Realtor” and “ethics”. An interesting juxtaposition of words, not often seen.

But cynical joking aside, certainly in Australia if you could prove this you’d firstly get the realtor’s licence revoked (or at least placed under severe pressure) and secondly probably be able to sue.

And IAAAL (I am an Australian lawyer).

realtor or did you mean a real estate agent?

Hey, was that really necessary?

Someone else asked something like was it a “Realtor” or “Real Estate Agent”. In the U.S. there is a body called the National Association of Realtors. If you belong to this association, you can be called a “Realtor” by their standards…and this means that you’ve taken a class on ethics and that you pay their fees to belong to the organization. Supposedly, their ethics are held to a higher standard than state law.

I practice in Illinois, so YMMV. There is such a thing as Real Estate Law, a lot of which is implemented to protect folks served by real estate agents. An agent can get penalties that can include fines, license revocation, and even jail time for performing against license law. I would suggest researching and contacting the local organization that licenses real estate agents and report a complaint.

The bottom line is that situation sure sounds fishy, and professionals need to be held accountable for that kind of behavior.

One more thing…if the realtor simply suggests a price without hard statistics (mostly from recently sold listings) to back it up, then a person should not hire that realtor, IMO.

I now understand that a Realtor is distinct from a realtor or real estate agent. I’ll see if I can find out the qualifications of the agent associated with this property.

Real Estate laws are done on a state-by-state basis, but this does sound like exactly the sort of thing that RE laws were created to prevent. Realtor/realtor/real estate agent, whoever, they all must abide by your state’s legal code.

There is no word “realtor” with a lower case “r”. The service mark “Realtor” was invented by the National Association of Realtors, and they own it.

The generic term is “real estate agent”.

As a commercial real estate agent having just spent 3 hours in an ethics update class last Thursday morning, the IANA(real estate)L, real world answer is “it depends”.

Properties (including raw land) in the current go-go market sell for the asking price all the time. People are motivated, and money is as cheap as it’s likely to be for some time. Sometimes there are multiple offers just after listing if the property is desirable. This does not necessarily mean that the properties are under priced.

Often, if you raise the price just a bit north of the “reasonable investor - good deal” asking price range, where everyone was interested, virtually all interest disappears. People are looking for deals, and most investors did not fall off the turnip truck yesterday. In speculating on land or income properties, the notion of what market price is “a deal” and “not a deal”, can be a remarkably narrow range in many cases.

The fact that the agent has a past relationship of doing deals with this person is not at all unusual. Often the first calls an agent will make are to reliable investors and developers (who often develop into friends and casual acquaintances over time) who can perform, and with whom the agent has done business in the past. I have a list of investor prospects I call immediately when a good deal comes on the market. So, in terms of looking at who he did the deal with, it’s really not that out of the ordinary.

The issue of the pricing recommendation is a different matter, and may, or may not, speak to whether the property was competently analyzed in terms of a prospective market price. Sometimes it’s more complicated than you might imagine to determine an appropriate listing price in a dynamic market. Our commercial division has sold a number of properties over the past year or so that were subsequently sold within a few months to a year, for a substantial premium over the purchase price. And this happens in the context of my commercial group knowing the regional market backwards, forwards and sideways re making competent pricing recommendations to sellers. Even we, who making our living doing this, are sometimes stunned at what some properties have flipped for in relatively short periods.

It should also be noted that an equal number of speculative properties that investors have tried to do this with have remained unsold as cash draining debts, and these were properties that the investors thought were “deals” at the time. The pendulum swings both ways.

The investor / re-seller does not operate in a vacuum. In several of the instances where an investor does flip the property in a short amount of time for a decent premium, it’s often to someone the investor is working with, or via a relationship with some prospective user whom they have in mind as an ideal user for the property, and who may be willing to pay a premium for just the right property. Sometimes the investor is also a developer, and has a build to suit deal with the user, or holds financing, or makes the property more developable by acquiring additional zoning approvals, combining it with adjacent properties to form a larger composite property, etc. etc…

One of the main issues is the question to how much re-sale value, (if any) the re-selling investor added by their knowledge of potential uses and prospects for the property. Often he investor may have build and/or lease to suit user contacts in their pocket that the Realtor does not have.

Beyond this, there is also the question of whether this property was in the Realtor’s area of expertise. I have to deal with residential agents all the time who want to co-list properties where they have a seller contact, but don’t know the first thing about commercial valuation, and want me (as a commercial agent) to do all the heavy lifting re analysis and marketing. If this agent was not a commercial agent, or was being lazy and using old comps, or simply did not have a good grasp of land valuation in the current market for that location, it’s easily imaginable they could have made a substantial pricing error in a dynamic market.

Proving a conspiracy (vs. lack of pricing competence) between the Realtor and re-seller to defraud the original seller is likely to be difficult without some smoking gun in the form of a provable side agreement or kickback. Also, just as a practical matter it really doesn’t help the agent to under-price properties as this reduces his commission. If the agent under priced a property by 20,000 to 30,000 dollars, depending on the commission and the split (if cooperating) they just took 1,000. to 3,000 dollars out of their pocket and threw it away.

Having said all this, if the original seller can reasonably determine and prove fairly conclusively, that none of the extra 30K in the flipped selling price came from any of value adding relationships, actions or special/expert market knowledge by the re-seller, they may have a case that the Realtor gave them bum advice. The first move should be to find an attorney who is experienced in local real estate, or they can also go to their state’s real estate licensing website where contacts for the real estate licensing board (and for ethical complaints) should be listed.

As indicated above, there are a lot of different reasons a property might be flipped for a substantial premium. It would be prudent for your friends to get all the facts re these inputs before initiating a lawsuit or making an ethical complaint against the agent.

The above post simply reflects my personal observations, and is not to be relied upon in any way, shape or form, re any actions your friend may take, Seek competent legal advice, and wear plenty of sunscreen.

I defer to your knowledge, which is obviously ahead of mine. But it seems a bit strange that at $39k the property sells in a day, but asking, say, $45k would generate no offers.

Right. But if you ask “Would you like a commission of X dollars for one day’s effort, or X+15% for 45 days’ effort?” I suspect you’d find more than a few folks who’d take the quick bucks. And in this case, the agent earned two commissions.

I think at this point they are very discouraged, and not much inclined to spend more money. They certainly feel that their initial notion of paying a professional a good fee for good advice was naive and foolish.

By a “bit north” I’m referring to percent increases relative to the total price/value envelope where most speculative investors in raw land would have maximum interest. An end user may well be willing to pay more (substanitally more in some cases) if the property hits all their hot buttons.

One thing I really didn’t go into the previous response, as it’s really not something I can quanitify, but does make your friends described deal a little different, and possibly more subject to a large re-selliing price swing, is that in relative terms, as commerical real estate deals go, it’s a little tiny deal.

For a commercial user looking for a nice highway frontage property, if they identified your friends property as a parcel they liked better than the alternatives, the difference between 40,000 and 70,000 is not that big a deal. It’s peanuts, even if it’s (possibly) more than the historical market sale comps justify.

I checked, and the sellers believe the agent was not a Realtor.

This seems right, and a fairly good argument for setting the initial price toward the high end. The goal in most cases (and certainly my friends felt this way) isn’t to sell as quickly as possible, but rather to give the buyer who really wants the property time to find out about it and to make an offer.

10% is quite common for land sales for Realtors and real estate agents. 3-4% is for the sale of resale and new constuction homes…(Wifey is a Realtor).