I’m editing and rewriting a narrative for an organization that offers a program with a trademarked name. Let’s call it “Mojo’s Digging for Dollars Program.” The narrative I’m looking at puts the registered trademark symbol (superscript R in a circle–not sure how to put it on this board…) after EVERY instance of the name and EVERY instance of the abbreviation of the name, i.e. MDFDP <registered trademark>.
Is this necessary? It looks cluttered, overzealous, distracting, and ridiculous. Can’t I just use it once when the name first appears?
I don’t plan to use the acronym/abbreviation at all-- I’m just going to write out the name every time. I think people reading these proposals shouldn’t have to care or remember what your organization’s particular acronym stands for, and I want to make it as easy as possible for them. Hell, I want to slam down the piece after the 15th iteration of MDFDP <registered trademark>, and I *like *this organization.
What say the grammar/punctuation experts?