Q: What do you call someone who stubbornly maintains a demonstrably asinine position?
A: A “jerk.”
Look, I get that you think you have an adequately informed opinion about this, but it ain’t so. Even if you’re basing your assessment of a film which you haven’t seen on overheard conversations between people who have seen it, you can’t honestly believe you have enough information to form a valid opinion – and certainly not enough to argue vociferously in favour of it.
People are opinionated creatures, and opinion colours perception. People project things all the time.
Relatively recently, there was a popular film which everybody seemed to be talking about in the context of the morality of assisted suicide. (Won’t mention the name, on the off chance someone doesn’t know it, because it’s spoilerish.) Anyway, to hear people talk about the movie, you’d swear it was about assisted suicide, and more specifically, that it was pro- assisted suicide. It wasn’t. That just happened to be what people were talking about, because end-of-life issues were coincidentally a hot topic, and very polarizing. So you’d have one set of people praising the movie because its “position” and another group condemning it. Really, though, the movie was just a tragedy, and made no value judgements about assisted suicide. That whole aspect of the film, although it provided the denoument, was actually a very small part of the movie.
With documentaries, this tendency to project is even stronger, because they often focus more on things that can be politicized. Take Bowling for Columbine. Listen to people’s chatter about it, and you’d swear that it’s an anti-gun movie. Yes, the topic is gun violence. It is in no-way anti-gun, (it speculates about the social mechanisms responsible for the higher number of gun crimes in the U.S. versus other countries with just as many armed citizens) and yet people who are pro-gun come away with the impression that it is an attack on gun ownership (EVEN IF THEY’VE SEEN IT,) and people who are anti-gun come away with the impression that it it’s a condemnation of gun culture (EVEN IF THEY’VE SEEN IT.) That doesn’t say anything about the film itself – it says something about the way that people drag their opinions into things and manage to see things that aren’t there. People have their own preconceptions about guns and that’s what they like to talk about.
An anti-corporate, political vegan is going to look at Supersize Me and see an endorsement of their opinions that simply isn’t there. They’re going to talk about what they talk about anyway. A libertarian or laissez-faire capitalist is similarly going to have a knee-jerk reaction, because a corporate entity is nominally involved, and they’ll talk about the stuff they usually talk about, in response to points which, although expected, were never made.
Ultimately, Supersize Me exists because of those fat kids who tried to sue McDonald’s because they ate there all the time and were very unhealthy. The judge said two things in his opinion – that people ought to know better than to live on a steady diet of fast food, and that further that we didn’t know that their health problems were attributable to their diet, anyway.
Spurlock used this as the germ of the idea for his movie. He looked at how common it is for people not to know better than to live on a steady diet of fast food (and other low-value processed food,) and incorporated the gimmick of actually demonstrating the effects of an obviously bad diet with his own body.
Yes, the result is obvious – but the rationale behind it was that people commonly act as though it isn’t – and it’s a bit more interesting to watch than just stating the obvious. And the actual chronicle of his diet is a relatively small part of the film.
He doesn’t blame McDonald’s in the film – it’s a film about why it’s so common for people to make very poor dietary choices. Yes, the obesity lawsuit was stupid, and there’s no argument that it wasn’t – what interested him about it was how the hell someone comes to eat fast food every day and be surprised when they have health problems? The movie he made is about the general level of attention to nutrition out there and why it is that it’s increasingly common for people to make very poor decisions about their personal nutrition.
It’s a decent little documentary. It is not “about how a guy eats fast food - and unusually high quantities of it, at that - for every meal every day, over a prolonged period - and gains a bunch of weight and negatively impacts his health.”
For instance, he looks at the offering in public school cafeterias. This is food that a lot of kids can be expected to eat every day, right? Being publically funded, you’d expect that there’d be healthy options available, in the interest of promoting the general welfare of the up-and-coming generation? It ain’t necessarily so. If I remember right, school meals were about the same, nutritionally, as fast food offerings. Mostly fat, starch, and sugar, in varying configurations.