Important: My thesis is NOT that there is nothing good from this time period. My thesis is NOT that people will remember nothing from this period. My thesis IS that this large block of time will end up fairly indistinct and and inchoate in the popular imagination in terms of pop culture. And YES, that idiot Trump WILL be remembered, but that’s a different issue!
I’m starting the period at 9/11/2001 for reasons that should be fairly obvious (further, I don’t think it’s very controversial to see the 1990s as ending on that day). I’m ending it at 1/1/2020, but for all I know the issues I cite could continue past that.
Since the year 2000, we haven’t had a name for our decades. Were they the “Naughts”? No one ever really used that. Are we in the “Teens”? No one really says that. This lack of names is the first problem. It’s superficial, but it’s pretty big too. If people have a hard time simply identifying a decade in the future, it makes it rather hard to characterize it.
The time period 1900-1919 had the same issue, and is it coincidence that the only thing much identifiable from this period is WWI? We go from the “Gay '90s” to the “Roaring '20s” with little imagery from in between. It’s certainly also the case that there was not much yet in the way of recorded music or movies from this time period that seems modern enough for most people to get into. But the L. Frank Baum books like The Wizard of Oz begin in this period and are still popular, but I think most people would be hard-pressed to associate them with the correct decade.
Anyhow, the problems with style and pop culture since 9/11 run deeper than the naming issue. First of all, we have the whole style hasn’t changed since 1992 issue that has been dealt with on this board before. I just got back from Buenos Aires, Argentina, yesterday. How do people dress there? Just as they do in the US. Or anywhere. If I had to cite a few difference, women seemed to wear dresses a bit more and wear their hair longer in a simple style a bit more. Certain men’s hairstyles seem a bit different. But these are matters of averages and proportions. We have settled into a global style that also extends through time. We’ve found a comfort zone and are sticking with it.
I watch movies from 10 years ago, and I can’t tell what decade it is until there is some glaring “tell,” such as the type of cell phone people are using. As I’m watching Horrible Bosses (shit movie), I’m thinking, “Surely this came out in, like, 2006, maybe, because people are using non-smartphones, but, no, it has to be more recent.” Yeah, it’s from 2011. A year that I guess is now 7 years ago but seems nowhere particular in time. And there are certain style thingies that pop up and disappear. Example: Whale tail jokes in John Tucker Must Die (2006). It’s really weird to watch Gilmore Girls, since it’s from 2000-2007: our world, with the Internet and cell phones and everything, though before the Great Recession and Trump completed the transformation that 9/11 began and turned everything to shit.
So much for style. Any disagreement there? Yeah yeah, you can cite some changes, I’m sure, but the point is this: is anyone going to remember style from 2001-2020 in any distinctive way? Will they be able to distinguish 2000s style from 2010s style? I don’t think so.
Music. It’s not that there are no good songs. There are just no trends. The long tail has splintered tastes into a thousand shards. Again I ask: 2000s music was X, but 2010s music is Y? No.
And I know that decades are a false division, but branding.
Movies. It’s a big mush. I was watching the video for Linkin Park’s “New Divide” (RIP Chester), and it was in the 2nd Transformers movie in 2009. I would not have been able to tell you when that song or that movie came out. 2009 seems like a zillion years ago, but at the same time Bay is still shitting out Transformer movies, and they all seem the same, so nothing has changed.
TV. Yeah, it’s the “Golden Age of TV” or whatever, Game of Thrones, etc. People might end up having a vague impression of when that began, but I think it’s a trend that’s going to continue (miniseries on cable being the thing to watch), so I’m not sure the current time period will be all that distinct for that reason (i.e., it will be mushed into the 2020s). Still, here I am willing to grant that the rise of such shows is a distinctive milestone for the 2010s for those who care, just as the introduction of the iPhone in 2007 was an important dividing point.
For those who aren’t sold on my thesis yet, think of it this way. The year is 2060. People are looking back on our time. Do you really think there will be an image of the 2000s and 2010s that is really distinct from the 1990s? I doubt it. People will remember the election of Obama and Trump, sure, but think of the 1970s and 1980s (hell any decade from the 1920s onward), and political images are joined with a flood of distinctive style and pop culture images.
That’s what I got. Tell me what you think!