Pollara probably would have gotten away with his crime wave if he had just used cash and not left a paper trail. But he wanted the reward points.
I just checked the company website for their reward point policy. Pollara earned $135 for his reward card. As opposed to the $909,876 he earned from the thefts.
I’m not really surprised by this. I regularly encountered criminals who used the same kind of thinking. I worked in a prison and that’s where I encountered these criminals.
I’m still not getting it. The article linked to said he put two $300 Lego kits in a $50 box. So I underestimated by a factor of two. He got $600 worth of stuff for $50. But to make the numbers he has claimed to have been making, he’d have to put $14K worth of stuff in it, or $7K worth of stuff if we’re going with the number closer to $1M. What is he stuffing those boxes with?
That was kind of my question. If he has around 900,000 in sales and he's retailing these ( 100 - 300 at retail) games and kits at say 100 - $ 200 or so each on eBay he would have had to make about 6x900 or 5,400 eBay transactions to generate that kind of cash. That means he’s listing and inputting 20 sales a day on the front end, and selling, invoicing, packing and shipping out around 20 sales a day on the back end, every day. That’s to say nothing of all the detail grunt-work in chasing non-payers, and keeping your listings straight etc. That’s close to a full time job or a hefty part time job.
If nothing else, you’d think they’d notice the Duplo blocks lying around on the floor, at least in one store. Eventually, you’d think they’d notice a pattern. Also, someone mentioned that they were stealing video games as well as Mindstorms kits. Aren’t the video games (and possibly the Mindstorm kits) behind the counter, so that you need an employee to get them for you?
I’m guessing he shoplifted from other venues than Toys R Us as well, else the $2m figure seems a bit iffy. Unless he invested all his money into high yield stocks…
According to the article, he regarded this activity as his job. That is, he didn’t just casually go about it, he planned his activities, and tried to maximize his profits, which is where he got caught…just trying to get that little extra bit of profit from the rewards card.
I have not been into a ToysRUs is a very long while, but it surprises me that shopliftable Lego kits worth $ 300 at retail can be picked up off the floor. There are cheap PC notebooks and tablets that sell for around that at Best Buy and they are wired and alarmed.
I worked in a bank and encountered this as well. One woman was cashing bad checks for about $900-1000, and had made about $20,000 that way. Then one day after cashing one, she came into our bank to cash one for a mere $175. The police took her out of there in handcuffs.
Maybe he kept going back to Toys R Us because they the worst security of any store he scoped out.
It’s also possible he stole to fulfill orders. Rather than steal things and try to sell them, he advertised high profit items, but didn’t steal things until he had orders for them. That would cut down on his “in stock” inventory and his risk. After a while, he would probably have a pretty decent sense of what items sold regularly, and could focus better on them.
Also, the more he focused on fewer items, the wider his radius of stores to steal from would have to expand. There are only so many pricey Lego kits available to steal in each store.