Not interested. I don’t have any specific reason, except that I don’t want to bother and I don’t think there’s any chance in hell I’ll win. Plus I wouldn’t like to have my likeness used just because I’m terribly unphotogenic - I recently turned down a request at work to portray a patient for a local network affiliate’s health segment on the news because I didn’t want to have my face on TV that way.
I am vaguely irritated at the company for how it presents some of its beers as being of a particular style when that’s not really the proper style at all. The one that springs to mind is the Cranberry Lambic, which isn’t a true lambic. I would worry that they might totally misrepresent the style just for marketing.
I also think the company founder/owner, Jim Koch, is kinda egotistical. If you’ve ever been to his brewery’s tour, it starts with this 10 or so minute videotape about the history of the company, which seques into essentially him talking about how he singlehandedly saved American brewing for Americans and all those other brewers who rode his coattails. I will grant that yes, Sam Adams beer did a lot to promote homebrewing, but other microbrewers were making a big push around that time as well and were expanding their distributions. Sam Adams started in 1984, but Pete’s Wicked was formed in 1986, Goose Island in 1986, Sierra Nevada in 1981, and the Anchor Brewing Company has been open under various owners since 1896 (barring Prohibition), and was bought by its current owner in 1965. Samuel Adams just happens to be the one to have won the race to bigger distribution and production first.