If someone wants to set a world record in “Crawling Across America,” for example, how exactly to they go about getting it “certified” by Guinness, or whomever certifies records in those kinds of things? Do they ring Guinness up and say, “I’m going to be crawling across America next year, do you suppose that you could have someone there to verify it?” Does Guinness charge to have an official there to monitor the event? If they can’t have someone there the whole time, what are their standards for certifying that the person attempting the record didn’t cheat when no one was looking?
I am sure it is free to be listed, but you have to provide very good evisence of your attempt.
e.g “Validation by a high ranking city official or member of the community in an executive position with a well known company, independant verification by an expert in the field in which you are applying for a record in, the serial numbers and type of measuring equiptment used needed to be provided along with witnessed and signed weight certificates. Calibrated scales needed to be used and the calibration dates, certificates, and calibrating company needed to be listed, still photos in both black and white and color from multiple viewing angles needed to be supplied, 2 unrelated wittnesses needed to send in statements on their own letterhead in their own words verifying what I was claiming”
and
" Guinness also wants you to realize that even if you meet all this criteria that inclusion in the Guinness Book of Records is not guarenteed. You will have to also sign a statement allowing Guinness to use your images in any advertising they see fit to promote the Guinness book."
from http://www.geocities.com/Heartland/Pointe/8616/quest.html
all the einformation should be here