Trying to figure out the past and current relationship of Sanrio and Snoopy. From the few small cites I can find online, Sanrio first got the license to distribute Snoopy products in Japan. Then, Sanrio developed Hello Kitty and the other characters it’s known for. And now…?
I still occasionally see Snoopy merch in Sanrio (USA) stores. Does Sanrio still hold the license? Did anything change when United Media was reorganized into Peanuts Worldwide?
“Peanuts Worldwide” is a brand owned by Iconix Brand Group ,
they do licensing for clothing and so on, so that Kmart, Walmart ,Target,etc can sell the famous icons on their brands.
Universal Uclick syndicates the comic strips themselves.