On commercials for products made by the SC Johnson company, a soothing voice at the end of the commercial says: “SC Johnson: A Family Company.”
What does this mean? I suspect it’s just some platitude to make people think that they’re a company with “family values,” whatever that means. But I could be wrong.
I always assumed it reflected the fact that the company was started and continued to be run by a couple of brothers and later on by the Johnson clan. In New Brunswick, N.J., where they make their world headquarters (and persuaded the city government to practically demolish downtown and rebuild it for them) they also have Robert Wood Johnson Hospital named after them. They help support it, which one can’t complain about.
Of course, it always occurred to me that the Mafia could make the same claims. “Cosa Nostra – a Family company.”
I always thought when they said it, they meant the context was still privately held by the Johnson family. In this sense, Ford Motor Company is also a family company, or at least it was last I heard.
You’re not all that far from Racine; if you have any interest at all in modern architecture, the headquarters building there would be well worth the trip. They give tours.
On reading this again I have to add that, in referring to themselves this way, I’m sure the company is also attempting to associate itself with some form of family values, by suggesting that they are run by an actual family that cares about your family.
Wasn’t it them who there used to be that silly photocopied thing going around about how they’re all minions of the devil and a satanic company? Or was that somebody else? Anyway, if it was them, maybe they’re trying to protect their image with that “family company” thing.