Schlitz had a winner with Schlitz Malt Liquour, the Bull. I liked it. Nice bottle and label but it got a reputation for being targeted to the African American community. So it was eliminated.
There’s Daddy!! Thx.
Those signs were everywhere in the Wisconsin of my youth. Back then, the flat-top guy reminded me of my uncle Tony. 
Daddy ain’t a Tony or we might’ve been cousins!
Much the same with their competitor, Colt 45, who used Billy Dee Williams in their ads. Malt liquors have a higher alcohol content, and yeah, the manufacturers did target blacks with the advertising.
When I was in school I always heard the party crowd talking about “The Beast”
I took it to mean cheapo beer.
Was that Schlitz they were discussing?
I was an angel 
never got to the beer busts.
Probably “Milwaukee’s Best,” which is indeed a cheap beer, and which has been nicknamed “the Beast” for as long as I can remember.
Everything I have seen online, including Pabsts website, shows they are still making The Bull.
Regular Colt 45 is 5.6% ABV and not that horrible. It doesn’t even say “Malt Liquor” on the current label.
Their strong stuff is 8.5 and higher and undrinkable. But taste is selective so YMMV
Which reminds me of Mickey’s Fine Malt Liqour AKA Mickey’s Big Mouth.
5.6 ABV, cheap, and downable enough. Been a lotta years since I had one. Was almost surprised just now to see it’s still made. By Big Beer (MolsonCoors in this case). Of course.
Don’t forget the “Concentration” type puzzles under the cap. Mickey’s, IMHO is one of the only malt liquors worth a damn. They used to also make Mickey’s Ice Beer which was also one of the best (IMHO) for the style. Don’t make that anymore. Love the Mickey’s hand grenades.
I have had malt liquor with well over 10% ABV that was perfectly tasty. It is not the alcohol content, or lack thereof, that tells you whether it is cheap crap.
Coming of teenage = illicit drinking age in 1970s SoCal, Coors was the “in” beer to drink. Which also came (comes?) in wide squat bottles. So when I “graduated” to Mickeys when stationed with USAF in the Midwest, the hand grenades were a familiar happy shape.
There’s something satisfying about a bottle that fills your hand.
Wikipedia does state that stubbies were introduced in the 1930s by Schlitz.
Not related to the OP, another long lost Wisconsin beer is Augsburger, made in Monroe, Wisconsin. It was my favorite beer as a teen-ager because I had read an article in Consumer Reports that Augsburger had the highest ABV of most available brands. I don’t think they tested Malt Liquors.
Mickey’s were another teen-age favorite due to it’s “chug”-ability.
I think that I’ve never had an American beer in my life, so I don’t have a say in this thread, but I must comment on this. In Germany, bottled beer comes in two sizes, 0.33l or 0.5l. The smaller bottles are colloquially called “Stuppies”, and I don’t think that’s a translation of “stubbies”, but an independently coined almost homonym for the same thing.
In US beer packaging, the standard size is 12 floz ~ 0.35l. The vast majority of bottles and cans are 12 floz.
The word “stubbie” is English slang for something short, or short + wide. As applied to beer packaging, a stubbie is a 12 floz bottle that is both shorter and larger in diameter than the typical bottle shape. So not a different capacity than ordinary beer containers.
I used to drink tons of it in the mid 70s. That and their malt liquor. Lordy, I drank enough of that stuff to float 10 battleships.
The two minute video simplified.
If you are interested in business case studies, I recommend youtuber Michael Girdley who thankfully doesn’t waste your time in in his well researched 10-15 min vids. One of my internet heroes. Here’s his profile of Schlitz, a brand that went from number 1 to nonexistent and whose sales dropped 99.5% between the 1970s peak and now.
