I live in Seattle and used to be a faithful listener to 95.7 The Beat which played R&B/dance hits of the 70s and 80s. You know, stuff from the Saturday Night Fever soundtrack, I Will Survive, You Sexy Thing, etc.
Tonight, they have changed their format…well, I’ll just let their ad blurb speak for itself:
Yes, that’s right. They play 7 seconds of each song. Separated by a jarring number…146 “I get knocked down, but I get up again” 147 “Whatever I did, I didn’t mean it, I just want you back for good” 148 “Played it til my fingers bled, was the summer of '69” 149 “There’s a girl that’s been on my mind, all the time, Su-Su-Sudio” 150 “You are the wind beneath my wings”
I am still hoping this is a joke…please, let it be a joke! But, after 2.5 hours they are STILL playing fragments of songs…
Click “Listen Now” to experience the horror.
Supposedly this new format was the result of marketing survey. Is this what people really want? I can’t imagine anything less fun than only hearing one line of a song at a time, it’s seizure inducing.
Please, for the love of all that’s holy, let it be a joke.