A NYTimes feature with additional details:
[INDENT]Ann Shoket, the magazine’s editor in chief, wrote in the editor’s letter in the August issue that the magazine had drafted what it called a Body Peace Treaty (…)
the magazine promises that it will “never change girls’ body or face shapes” and will include only images of “real girls and models who are healthy.”
It also said it would provide more transparency about its photo shoots by posting images of the shoots on the magazine’s Tumblr blog so readers could see the progression of the pictures.[/INDENT]
I’m guessing Seventeen made the statement:
– to defuse a medium-size PR storm (there was a petition and numerous articles about the petition)
– because it might be the right thing to do
– because it gives the mag some publicity, which magazines desperately need
– because it’s almost a meaningless gesture
It’s almost meaningless, because refraining from shaping faces and bodies is not a sacrifice. It might save them retouching fees. Any loss of glamour will be minimal – they can just shoot skinnier models.
So it’s good publicity and won’t make an important change to how the models look. Admittedly I don’t know if Seventeen has heretofore routinely squeezed waists-magnified breasts-stretched legs.