I was watching retro commercials on the Roku “Time Portal TV” app, and this golden oldie Folger’s Coffee ad featuring Yvonne Craig popped up: Folgers Coffee Commercial #11 : Free Download, Borrow, and Streaming : Internet Archive. The upfront dissing of the wife’s coffee by the husband right in front of her only lead me to think what he might be doing behind her back, and the end where he doesn’t compliment her new approach (using Folger’s) directly and just says it is as good as Mrs. Olsen’s was incredibly crass at best.
What examples have you got?
A now-infamous 1970 ad for Geritol, in which a husband praises his silent wife for everything she accomplishes, ending with the line, “my wife…I think I’ll keep her.” https://www.youtube.com/watch?v=_lNfpQ_8tEw
If there isn’t a board rule about the very first response not topping the OP’s example, there damn well should be.
As I recall it, the “ancient Chinese secret” commercial for Calgon laundry detergent combined sexism and racism, what with the Chinese cleaners.
FYI: I do plan on covering racism in tv commercials in another thread…unless someone beats me to it.
Folger’s had a bunch of TV ads in the 1960s in which clueless wives served dreadful coffee to their disappointed husbands.
Exhibit A: sex life improves after serving hubby Folger’s instant coffee.
That commercial inspired Mary Chapin Carpenter’s “He Thinks He’ll Keep Her,” which hit Number 2 on the Billboard country music chart:
From the item:
Here’s the ad; I don’t think it’s particularly sexist (the wife comes across as smart and competent), but yeah, it hasn’t aged well regardless.
For our anniversary, I got my wife tickets to a Mary Chapin Carpenter concert, because I may be asking for trouble.
Watching MeTV right now, All in the Family 3x04 Gloria and the Riddle (1972). Gloria and a friend mention chauvinism in commercials: “You know that one where that jerk is always criticizing his wife’s coffee? Just once, I’d like to see her pour the whole pot over his head.”
There was the whole bullshit I’m a man and I need man food campaign, which caused me never to have eaten at Burger King again.
I k ew an account executive for Hardee’s who flat out admitted, “Our target audience is young men who eat a lot of fast food.”
That was in response to being called out about the Paris Hilton ad.
That may be true for several fast food chains.
In print was worse.
There was a thread a few years ago about some brand of diet soda. The commercial showed an over-the-top montage of manly men doing manly things, driving dirt bikes through multiple barriers, I think it was. Anyway, the ad closed with the tag line, “It’s not for women!”
Now yes, it was intended to be tongue in cheek, but as I remember, the whole idea behind it was to push the idea that men could drink diet soda without looking feminine. I think that’s a sexist idea in itself.
Ironically that mindset is outdated today as Trump makes no secret of his Diet Coke consumption, and also how it fights cancer cells.
So much stupidity for so long.
PS: I don’t recall the brand of diet soda in the commercial. Could’ve been Mountain Dew. It sounds like something their style, at the time.
It absolutely is true. There’s even an industry nickname for them: “HFFU” (pronounced “Hoo-Foo”), which stands for “heavy fast-food users.” And, yeah, they are typically men, often single, under 40.
… And after the spanking, the oral sex! 
Naughty Zoot!
Bad, wicked, naughty, evil Zoot! 
I think you’re thinking of Dr Pepper TEN.