Shangri-La Diet

Stephen Dubner and Steven Levitt write in their Freakonomics column (Times Select membership required), in the New York Times Magazine about Seth Roberts a psychology professor at the University of California at Berkeley who’s come up with what he calls the Shangri-La Diet. As excerpted below, the diet involves tricking the body into believing times are lean, and it should burn fat instead of storing it. I’ve done a search of the web to no avail and was wondering if anyone here could provide more specific details.