The site I saw gave no cites, no history of use, nothing at all to back up skein. Yarn may equal tale, but it doesn’t follow that skein is a series of tales, and even less so that the use is limited to specifically television shows. It may be right or it may be just a wild guess trying to connect the two. I’d like to find a cite that is more solid.
However, in baseball, “skein” is often used to mean “streak.” For instance (italics mine):
With the phrase established in baseball as early as 1945, you can see how Variety might transfer it to TV series, which, like a batting streak, goes on for a length of time.
As for the reason for the usage, “skein” is shorter than “streak” in headlines.
Hey, everybody tells that joke about Cary Grant. That’s probably because we’ve heard of Cary Grant. Gar Wood might make nice parquet flooring or a keg for beer.
Now hows about stopping mit the jokes and doing some research. Research ve need. Oy do ve need research.
I first read/heard that joke in about 1959. Earlier than I can research a hit on Google Books. I’m not sure where the Cary Grant connection comes in? Seriously.
The problem with trying to research Variety and “skein” is that it’s such a common word and Variety isn’t searchable unless you pay, IIRC.
Sure. “Skein” is 1 character shorter than “Streak,” which does make a difference to headline writers. Any excuse to save a character is a good one.
Thinking more about it, I’d say that “skein” is sportswriting is probably a fancy way of saying “string” (for streak). “A string of victories” is also common baseball parlance, the idea of the victories being strung together like beads. This became “string.” A skein of yarn is a very long string, so some sportswriter probably made the change (colorful writing was an ideal for sportswriting pre-WWII) and it caught on.
Sorry to continue the hijack, but the earliest you list is a 1962 Time article. I can find it in newspaper stories in 1958/60/61 attributed as “How old Gar Wood”
I also believe Grant denied later that he ever originated the thing.
Legendary things normally aren’t true. As in “Cecil’s accuracy is legendary.”
My point is that you asked where the Cary Grant connection comes in. For the last 40 years the joke has always been about Cary Grant. I find exactly one hit using Gar Wood’s name.