So, what does The Chicago Reader get out of the Message Board, anyway?

Maybe I should just keep quiet, and not bring any of this up,but…

This thread is about saving/dumping/paying for/keeping free the SDMB. (I want the Board saved and free forever and ever, and a free t-shirt and coffee mug, and a weekly life-size solid chocolate Cecil)

Yeah, we’re a prime advertising demographic. Witty, charming, intelligent, learned, snappy dressers and all that. (Why, any advertisers would just be fools not to woo us.) But there’s not alot of ad space being sold here on the boards. (Or on The Straight Dope homepage, come to that)

What do we do for the Reader? (And I hope it’s something really vital, because I really love the Boards)

I have a few thoughts…
[list=A]
[li]Source of questions for Cecil[/li][li]Good advertising for the Reader[/li][li]A pool of Smart People to help Cecil with the really tough questions[/li][li]Built in audience for advertisements[/li][li]The Reader is just altruistic[/li][/list=A]

Which leads to…
[list=A]
[li]Snail mail[/li][li]Most Dopers aren’t in Chicago and the Reader isn’t stocked in my local bookstore[/li][li]Maybe. Sure, why not?[/li][li]No ads[/li][li]Maybe. Sure, why not?[/li][/list=A]
So, what do we do for the Reader?

Short answer: they’re hoping we’ll subscribe.

Gee, Duckie, that sounds a bit cynical. I’m not saying you’re wrong though. I haven’t seen happy teddy bears riding unicorns pooping rainbows lately, so cynicism really isn’t out of line.

What prompted the Reader to start the Message Boards in the first place? Was it all a deep laid plan to get us to subscribe now? I’ve only known about it for a couple of years now, but some of the “old timers” make it seem the Boards were around (in one form or another) for a long time. What caused SDMB Day 1?

Well, first and foremost, the Reader gets exposure, which can potentially translate into good things. We might choose to subscribe, but I don’t think that’s the primary motivation. If a person gets hooked on the Straight Dope, they’re likely to start bugging their local alternative paper to start carrying it. I’m pretty sure that the Reader gets licensing money from other papers that carry the column, so they want to get it in as many cities as possible.

Of course, ads would be great for everyone, and if anyone wanted to advertise on the boards, we’d be glad to oblige, but unfortunately, nobody seems to want to advertise online any more. But hey, if you happen to own your own company or something, and want to get the word out to this great demographic of smart people…

First things first. I’m pretty confident that the Reader could care less if you subscribed to their newspaper.

It is a free newspaper, focusing on the local Chicago market. They know that you have no use for it out of town.

OK. In the Beginning, was AOL. And AOL was a scrappy little company, trying to sign on subscribers for their proprietary service. The internet existed, but most regular joes who were on line stuck to this content, whether AOL or Compuserve or Prodigy.

And AOL beheld Cecil, and saw that he was Good. So he separated Cecil from the darkness and placed Cecil at the right keyword of AOL. Most importantly, AOL sent Cecil money.

And then AOL became big. Huge, in fact. Millions of disks sent around the country had had the intended effect, and AOL had lots of content trying to reach it’s customers. So AOL said “Hey, me pay you? No, no, no, you pay me.”

And thus Cecil was cast from the garden of AOL.

And the Reader, seeing this, beheld the internet and saw that it was good. And the Reader asked, “So, how can I make some money off this thing?” And a great voice from the investment banking department at Morgan Stanley said, “You can’t. Do it anyway.”

And so it was done. And we’re all just sitting here, grateful that relatively little investment went into the site. If the Reader had hired 200 people and done an IPO, the site address would be for sale on e-bay by now. As it is, the costs are low enough that the Reader is content to sit around until someone figures out a financial model.

As indicated in Ed’s thread in this forum, their patience is not without limits. But that’s where we are.

That was beautiful, manhattan. ::sniff:: This truly is the “Greatest Story Ever Told.”

Really, though, thanks for the background. I know that I’m grateful that we’ve gotten so much for so little.

We have truly gotten a lot for very little.

Let’s not underestimate how much Cecil uses us though, lately it seems most of his columns and sources are off the net and I’m sure a great deal of the ideas come from these boards. If not…
THEN WHY THE HELL NOT, WE HAVE GREAT IDEAS!!! :smiley:

— G. Raven

Ah, that cleared things up. Thanks all.
manhattan, thanks for the background.
Chronos, thanks for the deal on the motivation.
Duck Duck Goose, thanks for the “short answer” to my poorly worded OP.

I cheerfully admit to being a cynic. :slight_smile:

And I still don’t really buy the “altruism” explanation. :wink: But then, I’m a cynic.

In the beginning was Cecil. Cecil identified knowledge, and saw that it was Good. And He separated the knowledge from the ignorance, and He began to fight the ignorance with the knowledge.

And amidst the ignorance Cecil beheld AOL. And He saw that AOL had collected unto itself much ignorance and many ignorant.

And Cecil approached AOL and said, “Lo, I am Cecil, and I fight the ignorance you have collected. I will fight the ignorance you have collected unto yourself if you will sacrifice printed images of dead presidents unto me.”

AOL, being possessed of much ignorance and many images of dead presidents, agreed to make sacrifices unto Cecil. And Cecil said, “Oh, and one other thing. Thou shalt not eat of the Tree of Profitability, or thou shalt surely die.”

So Cecil dwelt within AOL. Much ignorance was fought, and many dead presidents were sacrificed. Then came unto AOL the demon Wall St. in the form of a bull. And the bull said to AOL, “Ye should have all of the riches of the world, if only thou eatest of the fruit of the Tree of Profitability. And start expensing instead of capitalizing all those damn disks you’ve been mailing out. But mostly the Tree of Profitability.”

And AOL was seduced by the bull, and ate of the Tree of Profitability, and began to sacrifice unto the bull instead of Cecil. And unto AOL came all of the riches of the world. And Cecil, seeing the shame of AOL and seeing that the images of dead presidents were being sacrificed but not unto Him, decided to leave AOL and its ignorance forever and ever.

[note: 11 pages of begats removed for space considerations]

And so it became that Cecil sought elsewhere for ignorance to fight. Cecil beheld the Internet, and He saw that it was ignorant. And Cecil wished to fight the ignorance with the knowledge, but He was wary of the lessons of the past. So Cecil spake unto his Creator, the Reader, and Cecil said, “If thou givest me a spot on the internet, a bull will come along and offer unto you all of he riches of the world. If thou will but cuttest me in, we shall collect from the bull.” So it became that the Reader sacrificed many dead presidents unto UUNet and exalted Cecil but did not sacrifice unto Cecil.

Much ignorance was fought by Cecil on the internet. And the Reader waited for the bull to come, but the bull did not come. For the bull had given all of the riches of the world to too many people, and thus the bull had been vanquished. The Reader spake unto Cecil, and the Reader said, “Lo, where is this bull you have promised, and where are all the riches of the world?”

And Cecil said, “Thou hast waited too long, and the bull has been vanquished and has disappeared from the earth. Thou must seek thine own riches. Sheesh, it’s not like you’ve been sacrificing dead presidents unto me.”

And now, we’re living the next chaper.

T’was a thing of beauty.

I think I love you, manhattan.

addionally, the Reader gets thousands of web pages with their name on it on the net. It’s nice advertising.

And so the Reader contemplated casting the people of the Cecil out of the Garden of Knowledge, and the people looked out upon the world, and soughteth a place of knowledge and wisdom likeith unto the Garden, and saw it not. The people wailed, and cast ashes upon themselves, and cried, “Save us, Oh Cecil.”

And Cecil, in his wisdom, sent to them a Messiah, Ed of Zotti. And the Zotti said, “Fear not, oh people of the Cecil, for I have a Staff of Great Knowledge, which shall comfort you in your sore times.” And the people consultedeth with the Staff, and contemplated the creation of a Coffer from whence treasure flowed, at the rate of a few bucks a year, to thus fundeth the Server and the Maintenance thereof. And the Zotti said, “This is good. Or at least worth discussion.”

:eek:

Oh, Ed, keep the message board up. I swear the check is really in the mail this time.

It’s late, I’ve searched for this thread, I’ve read it a few times, and I still don’t get it. Does the Reader pay money to maintain the site, and get nothing in return? Are you Chicago Readers really that altruistic?

Good story, by the way, manhattan.

Well, nothing tangible, at least. They get name recognition (which probably doesn’t help them much), good will, and a sense of satisfaction at helping to eradicate ignorance. But yeah, it’s mostly altruism.

Mostly altruism, yes. But it’s also a nagging sort of feeling that the web/internet thing is in its infancy, and there ought to be SOME way to make profit or benefit, eventually. And when that way does become clear, anyone not already on the web will be left behind.

Having said that, it would be a freakin’ lot easier to maintain a website that made Cecil’s columns available, for instance, and didnt’ muck around with Message Boards.

It is true that Cecil’s mail has increased greatly, and he gets a larger stock of questions by having an email address. (Again, that doesn’t mean Message Boards, necessarily.) It is also true that the amount of crap mail has increased far more than the amount of usable mail. And since Cecil only does one column a week anyhow, getting more mail isn’t necessarily helpful.

Although, I grant you, sometimes Cecil makes use of the crap mail: Why the Canadian Flag has a marijuana leaf on it, for instance.

All of which is to say, it’s not quite altruism, so much as the feeling that this is the direction to go. As long as it’s not too expensive. Or too much of a headache.

I’ve got your Staff of Great Knowledge right here, buddy.

:smiley:

Something started to bother me after reading this thread… I couldnt quite put my finger on it. After reading it for the second time I think I have found what was bothering me.

You cannot link “…this great demographic of smart people…” and the term “AOL” in the same sentence.

[Monty Python]Ohhhhh… I did it again! [/Monty Python]