Wow, Sorry I opened up that can of worms.
I misspoke in my previous post about Apple using higher quality internal components. I was trying to say that Apple’s overall product was a better design: Apple uses X processor, Y Ram, Z hard drive, and costs #3000, while GenericPC uses X processor, Y Ram, Z hard drive, and costs #1500, but packs it into a cheap case that’s ticker and heavier, and doesn’t include appropriate driver support, uses a screen that will scratch, etc, etc, blah, blah.
Now, keep in mind, I already said that this advertisement was very effective at convincing its target demographic that Apple is over priced. These are the people like Lauren ( I want a 17" screen!) and people with a minimal understanding of computers (I want X processor, Y Ram, Z hard drive!). but there is much more to an Apple product then these basic specs. This has been hashed out to death already, so I won’t go there.
As much as I don’t want to admit, I am becoming one of those Apple Fan-boys that we all despise so much. I love my two Macs, and I will buy another one when I need one. But, Apple has made some odd marketing moves that I don’t understand. Some of these have been mentioned or alluded to already, and I would like to address them. I wish Apple would acknowledge these:
The Current Mac Pro is overpriced. Last years model was a bargain when it was introduced, but the year long lack of updates or price drops quickly made this irrelevant. The current lineup, released about a month ago, consists of a crippled base-model priced higher than last year’s model, and a higher-end refresh of last year’s model with the i7 Xeons at an unjustifiably higher price. The memory is more expensive, but that difference is offset by the less expensive CPU. Nothing else changed significantly between last year’s Mac Pro and this year’s, but the price jumped about $800.
Apple’s monitors are overpriced. While the higher priced Macs come with extra features to justify that price, their monitors don’t. I’ll never recommend anyone to buy one of these rip-offs.
Apple’s hardware upgrades are overpriced. Browse any mac forum thread where someone asks which Mac to buy, and one of the first responses will be along the lines of “Don’t upgrade anything through the Apple Store. Buy it from a third party an install it yourself.”
Apple doesn’t sell an upgradeable, “headless” mid range system. Apple won’t get much more of the market share with this gaping hole in their product lineup. This absent product is often referred to as the xMac, and will likely never exist, but should offer a Core2 Duo, or contemporary i7 CPU, PCIe 16x slot for the user’s choice of graphics cards, 4 to 6 memory slots, and 3-4 drive bays… all in an Apple designed tower case, that looks “cool”.
So, this ad, and possibly the others in the series to come, will just target the vast majority of shoppers that want a product that Apple doesn’t sell. Smart strategy, Microsoft. My inner fanboy hopes that Apple will respond with products to satisfy a larger audience, but I think they are too stuck in their ways to change.
One last thing. Zeriel, in a laptop, I think size and weight (and therefore, design efficiency) trump the convenience of repair. You may be biased, considering your profession. People care about how heavy the thing is, and how much room its gonna take inside their bags, and don’t give a crap about how easy it is for you to fix.