I’m not what you would call a very frequent flyer, at least not on the scale used by people who are constantly criss-crossing the country on business. But i do fly a little bit, having made at least 2-3 domestic return flights per year during the four years i’ve been in the US.
Being a grad student with a small income, i look to save money wherever i can, and flying is one area where i definitely like to pay as little as possible. To facilitate this, i usually try to book my flights well in advance, and i’m generally pretty flexible about days, and about times of day. Furthermore, while i prefer not to have to change planes three times just to get from Baltimore to Chicago, i do accept that an insistence on the cheapest fare generally means that it can be difficult to get direct flights.
And this brings me to Southwest. It has a reputation as the budget carrier, and the airline of choice for those without too much ready cash (although Air-Tran and Jet Blue are starting to muscle in on the low-cost territory). Yet, in the four years that i’ve been flying domestic in the US, i have never once found Southwest to be the best deal for any return trip. The only time i’ve ever flown this airline was the one time that i needed to make a one-way flight.
And it’s not like i don’t try all the options. As i said, i book early and i’m generally pretty flexible about days of travel. Also, i’m generally prepared to fly into a second-choice airport, or even a third choice, if that will keep the fare down. For example, my partner’s mother lives in San Francisco, and when we fly out there we always check the fares not only to SFO (where Southwest doesn’t fly), but also into Oakland, and even San Jose.
This week, for example, we bought tickets to go out to SF at Christmas time. I looked, as i generally do, on Expedia, Travelocity, Orbitz, and Qixo. The best deals were on Orbitz and Qixo, and we managed to book return flights into SFO, on United Airlines (where we both have frequent flyer programs) for about $240 per person, including all charges and taxes. The very best deal available on Southwest.com, flying into Oakland, was $179 per person EACH WAY (so $358 return per person), PLUS airport fees and taxes, which would have taken the total to over $400 per person.
(I should add that we could have got return tickets with American Airlines for $196 per person, but we both prefer to pay a bit more for United in order to rack up our miles).
I’m not pitting Southwest (that’s why this isn’t in the Pit). I’m just curious about who uses them, and when they are the best deal because, as i said, the only time they’ve ever been the best deal for me was on the occasion when i needed to fly one-way.
Are they really only worth flying if you happen to get one of their great deals? I mean, i watch their ads on TV, and if i wanted to fly to Albany NY or Tallahassee FL or Manchester NH, i’d be in great shape, with fares about $40-50 each way. But whenever i want to fly anywhere, Southwest is never even in the hunt, price-wise.
What gives?