In this thread, someone mentioned Grey Goose, which inspired me to ask a question I’ve had for a long time. Not being a vodka drinker, on the few occasions when I have had it, I’ve not been able to discern any taste beyond the bite imparted by the ethanol. Perhaps more than with most other kinds of spirits, magazines are replete with moodily stylish ads for vodka, and each brand seems to go out of its way to come up with an arresting style for the bottle, giving the impression they all belong behind the bar of some trendy nightclub at the top of some building in the downtown of a large city. They all look extremely sophisticated and chic.
I have heard people say they like vodka because it’s a good mixer and doesn’t cancel out the non-alcoholic flavors. But if that’s the case, why would a person buy the Finlandia or Grey Goose when, presumably, the store label would be just as effective?
That can’t be right, can it? There must be some difference. Does vodka actually have its own flavor that you can learn to appreciate? Does it taste like – potatoes?