In order to understand the NFL draft you need to understand the free agency system. In order to understand free agency you need to understand the salary cap. In order to understand that you need to understand the collective bargaining agreement. In order to understand the CBA you need to understand the revenue structure of the league.
{{ takes deep breath }}
The NFL gets most of its money from ticket sales, luxury box leases, and 4 national TV contracts with FOX ( the National Conference ), CBS ( the American Conference ), ABC ( Monday Nite Football ), and ESPN ( the Sunday night and Thursday night cable games ). This money is the designated revenue which I’ll get back to. Other sources of money come from merchandising, radio broadcasting rights, TV rights for preseason games, and the sale of franchises, and now apparently thanks to the $kins we have money from charging fans to watch practice. A team owns its preseason rights and radio rights so the money they bring in from those sources is theirs to keep. Some do quite well. I imagine that the Dallas Cowboys Radio Network has affiliates in many parts of the country and the 'Boys get plenty of money to let TV stations air their preseason games ( In the league office the term exhibition game is verboten ). OTOH- the Cincinatti Bengals have to actually pay local TV stations to air their games. In addition, all income derived from luxury boxes is kept by the team ( allowing teams to complain that they need to build them to compete - at the taxpayers expense naturally. ) All of the rest of the money is shared and that is really the lion’s share. Ticket money is split 60/40 with the visiting team and each team in the league gets an equal share everything else. The NFL national TV deals are huge and keep getting fatter ( thanks to you know who at FOX ) and tickets aren’t cheap. Since most of the the money is shared the teams are on close to an equal footing as far as money coming in. Some owners have much deeper pockets than others; however, and are willing to take a finacial loss to secure wins. That’s where the salary cap comes in.
The salary cap was negotiated between the Players Association ( which is no longer a union, having decertified in order to pursue the legal case which won them free agency back in the early '90s ) and the league under the CBA. The cap is a percentage of those designated revenues that I mentioned earlier. This was originally 65% ( just above $40 million per team ) back in 1994. The deal has since been renegotiated and I believe that the players now get 68%-70% of designated revenue with the cap now at just over $60 million and still going up.
The salary cap is a hard cap. That is, all money paid to players counts against the cap. The Oakland Raiders recently had a 2nd round pick die just a few days after they signed him to a deal. They petitioned the league for an exemption for that money and were denied. There are only 2 ways to wiggle more money into your team. The first is the relatively harmless practice of converting salary to performance bonuses, which has limitations, and giving out big signing bonuses. Signing bonuses are prorated across the length of the contract.
An example: The San Fransisco 49ers need some room under the cap so they go to Jerry Rice. Rice is scheduled to make $5 million this season but they ask him to sign a new deal to help out the team. Instead of his salary he gets a new deal for $1 million this year and a $4 million signing bonus. The new deal is for 4 years so only $1 million dollars of it counts against the cap this year. So instead of having Jerry Rice count as $5M against the cap ( this is refered to as a player’s cap number ) he only counts as $2 million.
The catch to this is that next season he is going to count another $1M plus whatever he was supposed to make ( presumably around $5M again ). If you cut a player then all remaining prorated salaries count either this season, or against the cap for the next season if the player is cut after certain date. The money counting against the cap for players no longer with the team is refered to as dead money and it can be a killer. The 49ers employed this trick so many times that they are looking at a whole lot of dead money this season and next and have been forced to play a lot of rookies because they couldn’t afford anyone else. If Jerry Rice wants to continue to play in the NFL after this year he most likely will have to go to another team; the 49ers are no longer able to afford his services.
Now to the draft.
Players are drafted out of college by teams in inverse order of finish. The teams at the bottom last season get to pick first in each round. There are 6 rounds and the trend has been toward fewer rounds. Before free agency there were 12 rounds and there used to be 20. Once a player is picked he can not sign a deal with any other NFL club. Undrafted rookies are free to sign with anyone and many of their phones start ringing the minute the draft is over. They have more choice but they will lose out on a lot of cash. Draft position is important because the CBA includes a rookie pool. Players who haven’t earned one year of service in the league fall under the rookie pool. ( A rookie is specifically a person who is new to professional football. Someone who failed to make it with another team last season or who has played in another league is called a first year player.) A small portion of the total cap money is set aside to pay these players. This money is allocated to the teams based on the picks themselves. That is, the 1st pick is worth so much of the rookie pool, the 2nd pick is worth a bit less, and so on. So the amount of money a team has to spend on rookies and first year players depends on where the team drafts its players. So draft position is very important to a player as it basically comes with a salary slot that they are going to fill.
So from a player’s perspective it looks like this:
You are drafted by a team in a certain draft position. You can’t negotiate with any other team and there is a certain amount of money that is set aside for you to make. It is not in your interest to dawdle over your contract. There is no requirement that the team must spend the money from your draft position on you. The team has a certain amount of money to sign rookies and once it is gone then they are only allowed to sign nonveterans for the league minimum. So draftees are encouraged to sign quickly before the money is gone and they usually do. If a player were to try today to do what John Elway did then the teams now have a recourse under the CBA. If a rookie doesn’t report to training camp on time ( this is often mistakenly called a hold out. A true hold out is by a player who is under contract and still fails to report. Rookies or anyone who doesn’t have a contract but can’t negotiate with anyone else- known as an exclusive rights “free agent”- isn’t holding out, they just haven’t come to terms. ), anyways if the rookie doesn’t show up then the team has the option of sending him a 5 day letter. Upon recieving the letter a rookie has 5 days to report or they automatically become ineligible for the first game of the year. Additional days without reporting cost the player, and the team as well, more ineligible games. After a certain number of games lost ( I think that it is 2 ) the team loses the right to trade that player. So a draftee’s choices are limited. He pretty much just signs with the team and gets on with life. If no deal is reached then the player must sit out the season and may reenter the draft next year. But the team that was unable to sign him will recieve a compensatory pick and there is no guarentee that they will not redraft the player.
So if a player is unhappy with the team that picked him he now has free agency on his side. After 2 seasons a player can become a restricted free agent. A restricted free agent can negotiate with other teams but the original team has a right of first refusal. They can choose to match the offer or take a draft pick from the team that signed their guy. Again a players draft status is important. The higher he was picked the higher the draft pick his new team must give to his old.
After three seasons a player is is eligible for unrestricted free agency. His original team has no right of first refusal but can name him a franchise or transitional player. Each team is allowed to use the franchise tag on a single player. A team that signs a franchise free agent owes the other team 2 first round picks! ( I’ve only seen this happen once mostly they resign with the team. ) The transition tags were given out as a sop to the owners during the CBA which introduced the free agency period. I’m not sure if any still exist but they were similar to the franchise tag though instead of requiring the team to pay the player at least the average of the salaries of the top 5 players at his position it required an average of the top 10.
One last thing about free agency from the player’s perspective. You only become one when your contract is up. If you sign a five or six year deal ( and few teams will sign a high pick for any shorter period ) then you won’t get to test free agency until it is completed. Unless your team cuts you, which they can do at any time. There are no guaranteed contracts in the NFL. The chance of injury is too great. In the offseason they can decide not to pay a player’s salary and just get rid of him ( though as I already stated, the team would then have to count all money already paid to the player under the cap ). Once the season is underway the player will stillrecieve his full salary for that year even if he is cut.
Almost done, really. Each team has the same amount of cash to spend for players so there is a lot of parity on the field. Teams that win a lot of games find that after the season is over other teams are eager to sign away their players. Good teams tend to not be able to stay on top for long. Players move around a lot and it is sometimes difficult to know who’s on even your home team. This makes many people dislike the new system.
I really did try to be brief. Honest.
If you have any questions then I would be happy to pontificate ( obviously ).
I hope this is what you were looking for.