I’m thinking about starting about starting a DJ business. The hardware costs would be very low, a couple of grand tops. I would also be keeping my day job, so I’ll have health insurance and a regualr income besides this. This would be a weekend thing. But I am concerned about a few things.
I would expect not to have employees, and to own all my own gear. What kind of insurance coverage would I need?
I have thought of a company name, which upon Googling, is also the name of a Colorado band that plays music of the same genre that I would be playing. In there any site where I can look up to see if a term is trademarked or copyrighted or whichever? Do I even need to worry about it since I know at least that it isn’t a national name or used in this area?
Do I need to worry about paying artist royalties? Some kind of generic ASCAP fee?
I’m completely clueless about marketing costs. I have one big advantage in that I’m paid to be a DJ ay my own employer’s (a hospital) parties, so I get a lot of exposure, and it was suggestions from co-workers that led me to consider this. I haven’t yet looked into what the company policy is on promoting your own business in the workplace, though I know several of the janitors operate housecleaning services on the outside and most of their customers are other employees.
I’m concerned that the market might be saturated. Using Yahoo’s yellow pages, I came up with 85 DJ services within a 50 mile radius of my home. Which brings up a few questions. Is there somplace I can get some population data that would correlate to that radius? All the places I can think of divide population up by political boundries.
And what other kind of indicators can I look at to tell me whether I can sustain a business?
What other stuff haven’t I thought of AT ALL?