The agency I work for really wants to go viral with a video they produced on a green, make at home cleaner. It’s pretty good, considering it was produced by a bunch of tree-hugging public involvement folks.
Good idea, poorly executed. I was particularly turned off with the “bounce” effect in the black-and-white portion. Also, the words obscure the people’s faces at times, which is pretty annoying.
As Wilbo523 said, it won’t be going viral.
Now the song, on the other hand, is pretty earwiggy. Not sure if that was what your agency was intending.
Yes, they did pay some of the public involvement folks to do this. We are trying to keep up with technology, which means some of the folks blog, and tweet, and whatnot. I just don’t think that the people of my state think that paying employees to make videos is cost effective. It’s one of the things that privatizing would probably have worked really well for, since we’re a bunch of dorks here.