It’s often much less, but it depends widely upon the insulation, the length of travel, the steam conditions, etc.
If you want to think about it another way - say a small, municipal coal power plant has a net plant heat rate (NPHR) of about 14,000 Btu/kWh. This means that if the fuel heat at the plant is converted to electricity (for heat, presumably), then every kWh of electricity generated needs about 14,000 Btu of coal heat. This is a net thermal efficiency of about 24.4%.
If this heat is sent to resistance heaters to heat buildings, then you can say maybe you lose 5% in T&D losses, and you get about 0.95 kWh of heat energy per every 14,000 Btu of coal heat, or about a 23.2% net heating efficiency.
If instead the heat comes directly from the steam, then you have the boiler efficiency for converting fuel energy to steam (about 89% for a bituminous coal), and as a result you are able to send about 89% of the steam energy to heat buildings. Even if you lose 50% of it, you still have a net gain over using resistance heat.
Now what about heat pumps? They often are 3-4 times as efficient in heating mode as an electrical resistance heater, but this also depends upon the ambient temperature or heat source they draw from. In the very cold Northern US, there may be many days where the heat pump is poorly effective. In addition, heat pump systems also require a capital investment which is very significant, and lots of moving parts. A steam radiator system can be done cheaply, and has simpler maintenance requirements (patching steam leaks, replacing valves, etc.)
But yet another thing to consider is that building heat is often taken from the waste steam from a power plant. If a coal power plant has a net plant heat rate as shown above, then that means that the 75.6% not used to generate electricity goes into station service, miscellaneous losses, and cooling tower losses. Cooling tower losses can make up 50% of the total energy loss of the steam. But if you take this hot cooling water (which can be between 100-160 F) and instead let it exhaust its heat into buildings, you essentially are getting free heat on top of the normal electrical generation of the plant (less the capital and O&M cost of the steam system). The net effect is that power plants operating in this mode (called “combined heat and power,” or CHP) can have net plant efficiencies which are stunning - Nordjylland power station unit 3, Denmark, has about a 91% efficiency..