[QUOTE=Una Persson]
Money is great, incentives are great, etc., etc., blah, blah, blah. Until frugality, as well as science and technology, becomes “cool” again much of it is going to go down a rabbit hole when it comes to getting the average American dumbass to make a change for the better.
[/QUOTE]
I hear what you are saying, though I disagree that Americans are ‘dumbass’ for making the decisions they make based on the real world factors they use to make their/our calculations. I think they are human beings, making the exact same choices other human beings would make based on the same information. Europeans live much more frugal lives…but they do so because they have other factors impacting their calculations (greater costs, space issues, etc).
I don’t believe that ‘frugality’ is something that happens when a group of humans lives in plenty. It’s something that get’s imposed due to real internal or external factors, not something that any general population, whether they be idiotic Americans or stellar Europeans or wonderful Asians (etc etc).
And yet, in effect, we all make similar decisions. Is your job risk free? Do you have to commute to work every day? Do you work around anything that could be considered hazardous to your long term (or even short term) health? Even if the answer is ‘no’, there are a lot of folks who would have to answer ‘yes’…yet they do that work anyway, and many times they do so to get that fancy car, that vacation in Hawaii or that new big screen TV.
I was watching a show on Discovery last night about the history of gold and they were showing this guy in (IIRC) Peru. Basically, what this guy does is he goes into the jungle, and finds some place where he thinks there might be gold. Then he and his crew essentially clear cut that section of the rain forest near the river, then use an old truck motor to drive a pump to power wash the soil in the area into a sluice. This obviously causes a huge amount of ecological damage, but they don’t care about that. The main point though is that, once they have what they think is the ore, they use mercury in a big barrel mixed with the ore to separate the gold from the dross…and they do this by pouring the bottle of mercury into a big ass barrel then stamping on it with their bar feet. Sort of like the old fashioned way of crushing grapes for wine.
They KNOW it’s harmful to them and that eventually they are going to have health issues…but they do it anyway because it’s a way to make more money than they normally could or would make (they made about $800 US for a nights work…even split 6 ways that’s apparently enough money to make it worth their while).
That’s the way humans, be they American or any other ‘race’ think. To these guys, the environmental costs (btw, they poured the mercury into the river when they were done…and left a huge hole and a bunch of cut down trees in their wake) don’t effect them, since they don’t have to pay for them. The health issues…well, it might take months or years, and that’s in the future. All they know is that they got $800 for 24 hours of back breaking work, and this was better than they could do otherwise.
So…to me, if you REALLY want to change the way people think about the energy they use, the only way that would actually work is to hit them in the pocketbook. If it costs the average person a lot more in real costs for the energy they use (be it the gas in their car or the energy in their houses), then they will find ways to conserve just to save themselves the money. That will have much more effect than if celebrities or sports stars or politicians tell them they would be cool if they conserved…hell, they have BEEN telling us that and most people nod their heads and bitch about the fact that if only people would conserve we’d be better off (of course, it’s OTHER people who need to do that, not us…we have to by that new sports car or trip to see the rain forest and can’t afford home renovations right now, blah blah blah).
Double the price of energy and you’ll see Americans changing the equations they use to make decisions about how they use that energy. Double the price of transportation fuel and you’ll see them make different decisions about what they drive, how they drive, etc (in fact, we are already seeing this and we haven’t doubled the price of fuel yet). It’s the only way that real change can or will happen. Of course, you’d have to get politicians willing to tell the public that the free ride is over and that the government isn’t going to hide the true costs of energy anymore…something that is probably unlikely to happen any time soon.
-XT