I guess this problem’s been solved to death now. But since I find it aesthetically preferable to solve geometric problems “geometrically”, rather than with algebra and solutions to simultaneous linear equations, here’s my small contribution:
The following is a solution for part two that doesn’t require getting your hands dirty with even the simple algebra of CJJ*'s/Malacandra’s. You don’t even have to assume that the area of a large region is decomposable into the sum of the areas of its subregions. Everything is established directly in terms of distance ratios.
First, we establish the ratio AF/AC, by way of establishing AF/FC. [In the usual overloading of notation, I’ll use YZ to indicate the length of the line segment YZ; in my own idiosyncratic notation, I’ll also use X_YZ to mean the distance of the point X from the line containing YZ.]. Now, note that AF/AC = F_AB/C_AB and FC/AC = F_BC/A_BC. Therefore, AF/FC = (F_AB/F_BC)/(C_AB/A_BC).
Furthermore, note that E_AB = F_AB * BE/BF while E_BC = F_BC * BE/BF. Therefore, E_AB/E_BC = F_AB/F_BC. Furthermore, E_AB = 1/2 D_AB and D_AB = 2/3 C_AB. Finally, E_BC = 1/2 A_BC. Putting this all together, we find that F_AB/F_BC = (1/3 C_AB)/(1/2 A_BC) = 2/3 C_AB/A_BC. That is to say, (F_AB/F_BC)/(C_AB/A_BC) = 2/3, telling us that AF/FC = 2/3, from which we can naturally conclude that AF/AC = 2/5.
Having done the hard work, the rest is easy. Consider the triangle ADC; it has 1/3 the area of ABC [because DC is 1/3 of BC; you can view this as shrinking the base by a factor of 1/3 while holding the height the same or as shrinking the height by a factor of 1/3 while holding the base the same, depending on whether you originally took the perspective of BC or AC as “the base”]. And, in turn, AEC has 1/2 the area of ADC [because AE is 1/2 of AD; same reasoning]. Finally, AEF has 2/5 the area of AEC. Thus, since ABC has area 5 cm^2, we see that AEF has area 2/5 * 1/2 * 1/3 * 5 = 1/3 cm^2. Ta-da!
(I got this solution by starting with Omphaloskeptic’s barycentric approach and reworking it into a more directly geometric intuition, though the resemblances to his solution may now be tortured and lost).