Entertaining? Absolutely. Empowering? Possibly, but the subtext is that women’s true power is motivating men to do dangerous things in exchange for sex. Given that this really does devalue women’s agency in human affairs, I find this at least a little misogynistic. That, and every woman I’ve ever been with has done just fine with soap and water.
I read it backwards from the OP’s perspective: the ad reminds us that sex is fun and a worthwhile pursuit, and uses a familiar axiom: the fairytale. Just because we are near equality now doesn’t mean we should feign offense and scrap eons of literary history chock full of similar stories. “Man performs heroic act in the name of love.” It’s tongue-in-cheek.
As the owner of a particularly entertaining V, I’m not in the least offended. I mean…that’s what they’re for.
I hate the commercial because the subtext is that women’s value can only manifest itself through men and their fixation with female genitalia. Apparently this fixation propels men to do great and wondrous things (like fight in slow motion and build pyramids), all while women stand there looking pretty, soaking up the flattery implied by all these feats, doing nothing constructive on their own.
Secondary to that, the message is that retaining our worth to men should factor into our decision to do something as unnecessary and often times as counterproductive to health as douche. There’s a patronizing tone of “Do it for the guys, ladies” going on in this ad campaign. Which makes it the antithesis of empowering.
If pop culture wasn’t so overloaded with one-dimensional women, who routinely serve as little more than vacuous objects meant only to represent men’s sexual/romantic interest, perhaps the ad would be more cutting edge and funny. As it is, all it’s doing is reinforcing ideas that are so pervasive and embedded into our collective way of thinking that no thinks to even challenge them anymore.
Again, soap and water is probably sufficient, no? I’ve never been with a woman who had special equipment for maintaining her lady parts, and I can assure you that they all looked, smelled, tasted, and felt good.
That said, and this is coming straight from the heart: the most valuable thing about any vulva is the woman around it. “It” is not the most powerful thing in the world, but “she” might be under the proper circumstances. The ad in the OP is a load of shit.
…but that’s a whole 'nother line of personal care products.