[QUOTE=Gfactor]
Many of the people who use self-checkout machines say they do so because they perceive it as being faster than a clerk. Not so, says the IHL study. If there is no line, the clerk is much faster at it because they know what they are doing. The normal lanes are also unburdened by the security systems that trip up self-checkout lines.
The study hypothesizes that people believe it is faster because their attention is being occupied. They are actively scanning groceries rather than standing idly looking at Soap Opera Digest.
http://www.hamiltonpost.com/default.php?article=1386
http://marketplace.publicradio.org/shows/2006/09/27/AM200609272.html (interesting article that doesn’t answer the OP)
[/QUOTE]
bolding mine.
Well, sure. There’s your problem right there. If there’s no line, of course the person who does this 10 hours a day is faster, and she doesn’t have to worry about the scale and she’s probably got someone else to pack for her. It’s going to be faster to go to her. If there’s a line, I think it’s more of a toss-up, but of course that depends on the size of the line and the orders and the people in front of you.
At store A near us, they have huge vast arrays of check out lanes, of which a maximum of 4 are ever open. On a busy Saturday morning, 4 lanes will be open, and 2 of them are “Express” lanes. They don’t have self-checkout there. As a result, I hardly ever go there. At store B, there are small lines - no more than two people in front of you, and no self-checkout. Store C has varying lines, and a self-checkout. If there are long lines, I’ll do self-checkout (if I have 25 items or less), if there are no lines, I’ll let the professionals take care of it. I’m sort of ambivalent about Store B and Store C, and generally choose because of price and which one I happen to be near. But I definitely avoid Store A because of the long lines. If they put a self-checkout in, I’d go back, because I prefer it as a store - better selection and layout.
Also, “it just feels shorter” is okay by me. It’s really not that I don’t have 15 minutes to spare, it’s that standing in a line is BORING! I’d much rather play with the touch screen and the laser reader and scale with my time. 