[Disclaimer] I really wasn’t sure where to put this, but this seemed like the best bet. [/disclaimer]
I’ve noticed that for the past few Olympics, the official timekeeper has been Swatch, when in days of yore it would be some relatively high-end watch company such as Omega or Longines. So how is it that this honor has now fallen to Swatch, a name I associate with basic quartz watches that have plastic wrist bands? Or am I wrong? Is there a high end to Swatch? Are they not basic quartz watches after all, but finely tuned mechanical timepieces crafted by Swiss craftsmen?