Based on the OP’s other post, where he did a really good job mocking up a full color flyer that was rejected by his wife, it seems she’s got her own mindset for better or worse of how to do things. It’s literally her business and hopefully things will work out for her.
As for marketing, as I’ve stated above, in this extremely niche personal business, there’s nothing better than targeted advertising, especially word of mouth. If you have a caregiver, who would you want him/her to recommend, someone they’ve heard has a good reputation from other caregivers or someone whose name they saw while eating your dinner.
As I said, Mrs. L.A. opted to buy the advertising. I sent her the graphic I made last year (with a couple of modifications), and she sent it to the ad people. We understand that they will create a similar ad, using an image/images that we are sure are not copyrighted.
In the meantime, I’ve added Service Area information and an Impresium to her Facebook Page. I also added her email address. I didn’t put it in when I first made the page for her, since she can be very particular about privacy. Her patient today said he’d found her on Google.
Make sure that the ad describes what kind of services she offers in a way that people will understand. If I saw “Foot Care Specialist”, I would think it’s someone who does massages and pedicures. I wouldn’t be thinking medical services. I suspect that it’s such a niche service that even the people who need it may not realize they need the service. She may need to describe the problems she treats so people will recognize that treatment is needed.
