With regard to any kind of ‘get rich quick’ or ‘easy money’ scheme, there are only a couple of things to know.
#1. If the thing actually worked, the peson selling it wouldn’t need any customers. He wouldn’t need the hassle of preparing sales ads, running his ad campaign, dealing with orders, processing orders and so on. (I run an online business and believe me, the hassle of running a business and processing orders isn’t something you take on if you can possibly avoid it.) If the secret ‘get rich quick’ system worked, the guy hyping it up could just stay at home quietly using his own scheme to make all the money he wants. This is inescapably true.
Most people running these scams simply don’t address this issue. The few that do address it offer lame crap along the lines of “I’ve made my pile and now I feel I can safely release my secret knowledge (of whatever kind) so that others can benefit.” Yeah, right, thanks for the magnanimous gift to humanity. If you want to be that magnanimous, either give me your secret for free or at least give the money to a good cause other than your own bank account.
#2. Corollary to the above. Most ‘get rich quick’ schemes that actually DO generate any money boil down to this: make money by advertising ‘how to make money’ packages. So, let’s suppose I run an energetic internet ad campaign, saying that for $50 I’ll send you an ‘information pack’ about how to make lots of money on the internet. You get reeled in, you send me your 50 bucks. I send you basic info pack telling you how to run a ritzy-dink online ad campaign promising ‘how to make money’. If you object, and say I’m some sort of con artist, I can turn round and say, ‘Hey, it worked on YOU didn’t it? I’ve got YOUR fifty, which proves it works, so now you can go ahead and emulate my success!’.
There is a player in this field who has made quite a bit of money out of internet marketing and who certainly knows how to play the hype game. I won’t name him lest I get the Dope into trouble, but the chances are that if you’re into this kind of thing, you will have heard of him and/or had one or more of his sales pitches hurled at you. Well, I have never bought any any of his products, but I have enjoyed some fun corresponondence with his organization. I put it to them that they don’t really have anything to offer except how to make money by promising to send people info about how to make money. They didn’t have much to say by way of reply except a few weaselly and evasive responses, suggesting that they don’t like to acknowledge the truth.
A friend of mine actually stumped up the money to go to this guy’s seminar when he came to London, and you know what? I was right. The whole thing can be boiled down to this: if you are prepared to work hard, setting up websites, buying and using name lists to deploy the slightly more ‘respectable’ kinds of spam (i.e. with fair opt-out riders), running online marketing campaigns, getting your name and offers out there in front of millions, playing the numbers game and only expecting a 0.01% response to all your efforts, then yes, you too can make lots of money by selling promises of information about how to make money. My friend hasn’t made a dime out of this information, and never will.
As a third and final point, a good way to assess a lot of things in life is just to ask yourself (a) what is being hyped and (b) how many people you know personally who are living proof that it works? This isn’t a perfect science, but it’s a good way to form an intelligent initial response. For instance, I’ve been seeing ‘baldness cures’ advertised all my life. But baldness isn’t an illness or a disease, and is in fact something that can happen to perfectly normal, healthy guys. So it can’t be ‘cured’ as such. And you know what? All the guys I’ve ever known who have lost their hair (perhaps somewhat more early in life than they would have liked) are still balding or bald. This is because there is no effective cure or treatment for baldness. Heck, Elton John has more money than God and even he can’t manage anything better than a very laughable, unflattering and obvious wig.
So - how many people do YOU know who got rich quick? Or sent off for some special internet info pack and ended up wealthy? I bet none. Because these things are just scams.