Give me a break. A few months delay is not an unmitigated disaster. They’re way ahead of schedule on Elon time. Tesla warned about delays and everyone expected them.
A company looking to break into a market has two basic options:
a) Copy whatever the incumbent guys are doing.
b) Throw out the existing knowledge and do your own thing.
Doing a) means you avoid all the stupid errors that were learned the hard way over time (in this case, the last century of auto development). It also absolutely guarantees that you will fail, because you can’t possibly do the same thing as the others better, and if you’re even slightly worse then they will eat your lunch.
Doing b) means you make lots of stupid blunders, but also occasionally hit on new ideas that were overlooked by the incumbents. You are almost certain to fail, because there are many good reasons for doing things the way they had been done, and the odds of the new ideas benefiting more than the loss from those blunders is low.
However, almost certain to fail is better than absolutely certain to fail. And so b) is the better approach for a company in Tesla’s position, even if it means you do all kinds of stupid things.
SpaceX has managed exactly this already with the rocket business. They are, without question, at the top of their game and others are barely able to even articulate a plan to compete, let alone actually compete. So b) paid off (despite making many serious errors over their history).
With Tesla, it remains to be seen. They’re doing ok for now, and obviously have a lot of positive mindshare. But they are still in the woods as far as development errors go, and it’s possible they won’t make it out in time. Overall I’m optimistic, but even if I weren’t I would still say a) is the worse option.
The Japanese succeeded because Deming’s approach was high technology at the time. It was a risk–they could have failed. It wasn’t known, then, that the approach (which has costs of its own) would pay off. But they took the risk and it did pay off. They would have failed had they simply tried to copy Detroit’s processes.