Why did they mess with it??
In front of all the new trailers in the past couple of months, the slide has changed.
Instead of “Approved for ALL AUDIENCES” or “APPROPRIATE AUDIENCES” it says “Approved to ACCOMPANY THIS FEATURE”.
In a wrong, too-large font.
And the background is the wrong shade of green.
Is there any reason the studios (or whoever) changed this, other than to mess with anal-retentives like me?
Yes, there used to be just two classifications of trailers…
Green Band would have the familiar green color and carry the phrase “The Following Preview Has Been Approved For ALL AUDIENCES”
Red Band had a red background and carried the phrase “The Following Preview Has Been Approved For RESTRICTED AUDIENCES ONLY”
The new phrases allow moviemakers to segment trailers by all ratings and limit them to appearing with certain movies.
Because occasionally you get strange trailer placement.
I used to work in trailer placement. I remember a ‘scandal’ from back in the day. The film Fly Away Home the film company decided to attach the trailer for The Mirror has Two Faces. Technically OK because it was a ‘green band’ trailer but since Fly Away Home was about a 12 year old girl and had lots of 12 year old girls in the audience with their moms, well the trailer got yanked by the end of the weekend.
I thought I remembered seeing an ‘R’ rated trailer at least once ages ago, but can’t ever recall seeing one again. Started to think I dreamt it ever even existed…
Red band trailers were kind of a big thing a couple years ago…seemed like the only way R rated movies were being promoted was ‘we have a red band trailer, come see it at…’
The Red Band trailer for Kick-Ass was a thing of beauty.
I’ve seen a red-band trailer only once in a theater; unfortunately I’ve long forgotten what it was advertising or what movie it was showing before!
I’d like to see someone put this trailer in front of a film aimed at tween girls so I could watch Moral Guardians’ heads explode.
I saw "Shame"in a theater. It was rated NC-17. The preview had the “this feature” text. I can’t remember what the film was but it showed nudity in the trailer.
I’d always assumed that the “all audiences” meant that the stuff that triggered the R rating wouldn’t be in the trailer shown to a PG audience.
I’d like to see a trailer approved for INAPPROPRIATE AUDIENCES, m’self.
The 3D trailers are also a bit of an oddity, with the text slowly floating forward out of the screen…