You know the one, right (sorry, no link)? The fishermen out in their boat having a grand time, when suddenly they hear thunder. They look at the sky and at each other with concern on their faces. Oh my, what to do? Quickly, they stow their gear and race for shore, taking NO chances with the weather, just like Mass Mutual takes NO chances with your money.
Except that neither of these geniuses is wearing a life vest.
Dear morons: The people who analyze things like this estimate that 90% of drowning deaths could be avoided by the use of personal flotation devices (PFDs). Your depiction of two idiots out in a boat without them doesn’t exactly inspire confidence in your company, whose investments may just end up sinking to the bottom like…well…a person without a PFD. At the very least, try hiring an advertising agency that has a fucking brain.
Okay, it’s lame, but this really annoys the hell out of me. I sent them an email that says pretty much the same thing.