Last spring, I had the misfortune of getting in a car accident. It was entirely my fault, but the good thing is no one was hurt, just some body damage to both cars and a deployed airbag. Car crashes are a very traumatic thing! I came home after it, and wept like a baby. It was awful.
Fast forward a few months, and I’m watching two guys have a pretty normal conversation. I don’t really know where it’s going but then a red pick-up truck starts backing out and OH MY GOD! :eek: ! That is the most realistic depiction of a car crash I have ever seen! And it scared the hell outta me!
Anybody else get a similar reaction? Anybody think this will be effective marketing (our car may get in a lot of crashes, but it toughs it out!)?
This isn’t the first thread those ads have spawned. I think that any advertising which catches people’s attention enough that they talk about it afterwards would probably be viewed as a success by the advertiser.
Effective, yes.
They’re still gut-wrenching every time.
It took me several viewing to figure this out, but each crash ends with the participants saying “Holy sh–”…and then cuts to the tag line: “Safe happens”.
Ha! I got that they were cutting off the ‘shit,’ but I didn’t make the connection with the tagline. Nice.
Isn’t the ad campaign a total rip-off of a fairly recent State Farm (or some insurance company) campaign, though?
From now on, I will always associate driving a Volkswagen with getting into a horrible accident while out on a pleasant evening with friends. You won’t catch me getting into one of those cars.